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10 Tips to Freshen Up Your Web Presence

posted October 19th 2020, 5:15 pm by Maddy Strange

As we're enter a new season, let's take a moment to reset and refresh. One way to do this is by updating your online presence. This quick blog post will walk you through 10 tips to freshen up your web presence.

10 Tips to Freshen Up Your Web Presence

1. Update your images.

Starting out we have an easy idea — refresh your web presence by updating your photos. With social media platforms and your website combined, there are many places where images can be updated. If you have staff photos, consider taking current ones. Update your social media cover photos to spruce up each social media platform. When choosing images, make sure they are high-quality photos so they represent your brand well.

2. Check on those Google Analytics

This tip is for your website. Use tools like Google Analytics and other data services to check in with your traffic. See what keywords are doing well, what searches are popular, and how your pages are performing. Edit your metadata and your website content accordingly.

3. Don't forget about your followers.

This tip is something that is easy to forget about but keeping up with your followers is a great way to stay engaged with them and grow your audience. To do this, check in on who has followed you lately, follow them back, and follow similar accounts. It's a nice way to engage with your current audience and grow through connections. You can also take this opportunity to check and make sure you're not following any spam accounts.

4. Stress the SEO!

On-page SEO is a great place to start revitalizing your rankings on search engines. To do this, use keywords to optimize your search rankings. If you want further info on SEO improvement, read this blog post about SEO tips and tricks. Out-sourcing your SEO endeavors is also a good way to get the best results from your web presence.

5. Flip through your pages.

Like proofreading a paper for school or re-reading an email before sending it, you'll want to look through all the pages on your website to check for errors. One of the main things to look out for is broken links. Click on every clickable button or link that you can find and make sure they lead to where they're supposed to go. This can be a bit tedious, but will ultimately improve your site visitors' experiences immensely.

6. Mobilize.

We've said it once and we'll say it again: it's important to be mobile friendly. When refreshing your web presence, keep phone and tablet users in mind. This blog post details how to create a mobile friendly website. To "mobilize," focus on site speed, mobile content, and responsive design.

7. Investigate your content.

Study up on what content you've been posting. Check to see what's performing well and what isn't. Checking engagement on social media channels allows you to see what your audience likes. When you find out what they like and engage with, do more of that! For your next social media schedule — keep the engaging posts coming. Your audience will appreciate it.

8. Grow your connections.

Growing your professional community improves your web credibility. Follow and interact with others in your industry and field. Connecting to others adds to the trustworthiness of your brand on social media channels and on your website.

9. Add a new platform.

Take stock of where your online presence currently resides. Are you on Instagram, Facebook, Twitter, LinkedIn, Pinterest, or YouTube? If you're not on one of those platforms (and if it's a platform that would benefit your company) create an account and get social!

10. Connect with us!

I couldn't help throwing this in for the last tip. We're here to help if you'd like to chat with us about web upkeep and development! Give us a call at 888-707-0667 or reach out to us at [email protected]. Our services include branding, marketing, and website building with an emphasis on industrial sector companies.