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A Mid-Year Review: B2B Marketing Strategies in 2019

posted July 8th 2019, 2:07 pm by Maddy Strange

It already the middle of 2019! The year is speeding by once again. At this point, it's helpful to review your marketing strategies' successes and learnings. In this blog post, we'll take a moment to flesh out the main strategies in 2019 B2B marketing. Some of these will be new, some of these you might already be employing (in which case — congrats!). Let's dive into our mid-year review: B2B marketing strategies in 2019. We'll cover the strategies being used this year and how you can use them for your own B2B company.

A Mid-Year Review: B2B Marketing Strategies in 2019

Focus on what your customer wants, not just the product you provide.

Creating wanted content is vital in 2019. This is because people don't have time to stick around to look at a website that doesn't apply to them or watch a video that isn't about what they want to know about. Today, we want specific content that caters to our needs.

When creating content for content marketing, try and put yourself in the other's shoes. Think about what would benefit, interest, challenge, or engage you. If you think about what you'd like to see, that often is what others want to see as well. This is important because it will help create content that interests visitors.

Utilize longtail SEO keywords.

In 2019, narrowing your focus can improve your company website's traffic. Longtail keywords target specific and narrow topics. Using longer, more detailed, keyword phrases means that your content will pop up for very specific searches. With a specific search result, your visitors will be more interested and focused on your particular content. This means that the quality of your traffic heightens. This is because those searching for your specific topic are already committed to that topic.

When brainstorming longtail keywords:

  1. Think of your knowledge on the topic.
  2. Think about the things you know about your product or industry.
  3. Connect this information to related topics or questions.
  4. Search Google with related searches.
  5. Compile all this information with current industry trends and focus your keywords and content.

By using longtail keywords, your B2B marketing's impact is maximized.

Create long-form content.

Long form content is making a comeback in 2019 B2B marketing. Crafting comprehensive guides and in depth-videos attract interested customers/contacts. Putting this information-filled content out on your social media and website not only helps your SEO but attracts a loyal base of engaged visitors. These engaged visitors tend to turn into legitimate leads.

Long-form blogs have been growing in popularity this year. Blogs over 1,000 words stand out amongst the crowd of information published on websites. If you don't have the time for long blogs every time, focus on writing blogs of 600+ words consistently while throwing in a 1,000+ word blog every once in a while. Read this blog post for a comprehensive guide to long-form and short-form content.

Market through both digital and person-to-person conversation.

In 2019, B2B marketing still focuses on conversation. However, this conversation now happens both in person and digitally. First, you'll be in contact through your website, online forms, and social media. This initial form of conversation is starting to take up more and more of the business connection. The person-to-person contact still happens, however, it is usually now near the end of the process.

To improve digital conversations, utilize both social media engagement and tools like website chatbots. Interactive digital contact starts to generate and nurture leads. Once connection is established, face-to-face conversation (or phone calls or emails) are used. In this stage, make sure to be an engaged listener and clear communicator. Although your contact's mind is usually mostly made up by this point, this personal conversation is where your B2B company can really stand out from the crowd.

Generate leads with inbound marketing.

According to HubSpot, inbound marketing has three main stages: attract, engage, and delight. Inbound marketing works to create a trusting connection with your contacts. In 2019, B2B companies must focus on a meaningful connections with customers to keep growing as a company. Inbound marketing is an encompassing marketing strategy that is growing in use and necessity.  

Although inbound marketing is a large topic, there are a few ways to begin working on it. To improve your company's inbound marketing, use ads, videos, social media, and content creation to attract visitors. Engage with them with email marketing, bots, and easy to use website pages. Delight them by your connections, person-to-person conversations, and human connection. For more inbound marketing tips, read this blog post.

To connect with us about any of these marketing strategies, contact us at RedMoxy. We'd love to talk with you.