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Posts by Hannah Jorgensen

10 Tips for Writing Great Headlines

by Hannah Jorgensen
Many writers consider the headline of their post or article an afterthought that they tack on at the end. On the contrary, the headline is the first impression you make on the reader. It determines whether they will read the post or not. Even thou...

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Telling Your Brand's Story

by Hannah Jorgensen
The art of storytelling is an ancient and beloved practice that has been entertaining people for centuries. It is powerful tool that businesses can use to build relationships with its clients. If you can write a good story that resonates with the cli...

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Enlarge Your Digital Footprint

by Hannah Jorgensen
A large digital footprint makes your business easier to find online. To increase traffic on your website, work towards enlarging your digital footprint. There isn't a reliable way of determining how large it is now, but you can be sure that there is...

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Branding Your Visuals

by Hannah Jorgensen
In this increasingly digital age, consumers expect to be visually stimulated everywhere they look, including your company's website and marketing materials. We know how quickly social networks such as Instagram and even Pinterest are growing. Social...

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The Video Marketing Trend

by Hannah Jorgensen
In a survey conducted by Hubspot, marketing  professionals were asked, "What content distribution channels do you plan to add to your marketing efforts in the next 12 months?” 48% said YouTube, 39% said Facebook video, and the remaining chose a numbe...

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Maintaining Client Relationships

by Hannah Jorgensen
Your business is most likely competing with dozens of others in the same area, offering similar products or services, at a similar rate. How is yours special? Your marketing materials may be fresh and attractive, and you may have a strong social medi...

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Writer's Block: Blogger's Edition

by Hannah Jorgensen
Your blog had been going well. Each week you would brainstorm new topics, research them, and pull the information together into a snappy, entertaining blog post. But now you have reached the point where you feel as if you already talked about every r...

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Why Your Content Is Underperforming

by Hannah Jorgensen
We know that not everything we put out into the world is going to be wildly successful. As a marketer, you learn to accept that some posts will receive very little traffic or engagement. The goal is to reduce the frequency of social media posts and b...

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The Human Side of Business

by Hannah Jorgensen
Your marketing strategy is solid. You have brainstormed, developed, and deliberated. The numbers have been crunched and the market has been evaluated. Have you done your job? Yes, you may have done it very well. The industry seems to forget that p...

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Build Your Email List

by Hannah Jorgensen
Your email list inevitably shrinks each year as people choose to opt-out or have a change of email address. The number of your email subscribers most likely decreases about 22.5% each year. Purchasing email lists is not the right approach. You want s...

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