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Posts by Maddy Strange

Chatbots on Your Website: The Good, The Bad, The Consensus

by Maddy Strange
In the age of Siri and Alexa, we are used to talking to technology. We can tell Siri "I love you," and it'll spit out sassy responses right back to us. Alexa tells us the time, weather, and answers to your Google searches if we ask nicely. Similar to...

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What's the Cost? 5 Costs of Running a Great Manufacturing Website

by Maddy Strange
Many websites and blogs have lists of important things to think about when running a website, from design choices to advertising campaigns. Manufacturing websites in particular need to be clear and engaging for potential customers to learn about your...

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How Manufacturers can Use Effective Hashtags on Social Media

by Maddy Strange
When using social media, you don't want to spend time on posts that aren't doing anything for you or those you're trying to engage with. Hashtags are a tool on social media that can greatly help manufacturing businesses, but only if used purposefully...

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7 Ways to Increase Site Traffic

by Maddy Strange
You've developed or re-vamped your site, launched it, and now you're waiting . . . and waiting . . . and waiting. How do you get people onto your site? Websites need to be visited by your potential business connections. Read on to investigate 7 ways...

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Trends & Marketing: How to Pick and Choose the Best Trends for Your B2B Company

by Maddy Strange
There are many trends floating around in the sea of marketing strategies. How to pick and choose which trends apply to your B2B company and which ones to capitalize on can be a tricky thing to figure out. Read on and we’ll investigate how to pick and...

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Trends & Marketing: How to Find Trends Before Your Competitors Do

by Maddy Strange
Current trends can be a slippery fish to catch. As soon as you come across one, it might go out of date or another company might be using it to their advantage. Suddenly, you aren't on the cutting edge and you're just following along. Trends are bene...

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Trends & Marketing: How to Make Your Brand Stand Out from the Noise

by Maddy Strange
Picture yourself in the middle of Times Square. There's people swarming all around you, talking, yelling, and rushing around. You'll notice the barrage of advertisements surrounding you—the colors, the words, the taglines, the information, and all th...

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