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Posts by Scott Hartig

Does Direct Marketing have a place in your Marketing Strategy?

by Scott Hartig
The short answer to that question: Yes. Or more accurately, probably. The rationale that goes into answering that question most precisely is more complicated, but we’d like to give you a hand at figuring it out for your company. The age of direct m...

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The latest iOS update you haven’t heard of: Split Screen App Support

by Scott Hartig
Almost simultaneously with the release of the latest iPhone comes speculation as to the features and design of the next iPhone. As we grow closer and closer to the release of iOS 8, announcements of the latest and greatest features have pervaded tech...

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Facebook’s latest foray into your private life

by Scott Hartig
Online privacy: how much do we deserve? How much should we have? These are questions that many Americans have wondered in the past year, especially as more information about privacy violations make their way to the general public. The latest outcry...

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Building your Following on Instagram

by Scott Hartig
Instagram is one of the latest and greatest platforms, but it can be tough to acquire a following on it. And, with its younger demographic, the platform may not be the right one for your company. Here’s some quick stats on Instagram to help you deter...

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Pinterest for Business: A How To

by Scott Hartig
If you’re a woman and reading this post, it’s likely that you both know of Pinterest and have an intimate relationship with it. If you’re a man and reading this post, it’s likely that you’ve heard of Pinterest, but that’s as far as we’re willing to g...

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Overcoming Grammar (and Punctuation) Woes

by Scott Hartig
Playing the grammar game can be a lot like a game of Yahtzee—all you’re hoping for is good luck and a good roll of the dice. If you came out of your education without specific classes on grammar, punctuation and proofreading and if you haven’t even h...

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Why waste your day at a professional development conference?

by Scott Hartig
Just over a month ago, I attended Social Media University—Milwaukee, held at Potawatomi Bingo Casino downtown. The conference ran from 8 am to 4 pm, with a networking event after. I was gone from a full day of “in office” work, plus the conference co...

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Building Reporter Relationships

by Scott Hartig
Last week, we talked about five ways to nail your pitch to bloggers and reporters. One of the key points, number one in fact, was building reporter relationships. Making connections with those to whom you are pitching is integral for your pitching su...

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Pitching Mistakes You Just Don’t Want to Make

by Scott Hartig
Yep, it seems we’re on a “pitching” theme this month. We’re continuing the thread this week with pitching mistakes that you don’t want to make…or want to stop making after you read this post. Here’s our top five: Spelling mistakes. Nothing says “I...

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Video: the trend that keeps on growing

by Scott Hartig
Back in November, we wrote this Insight explaining why you should be utilizing video marketing. Six months later, the video marketing trend has become an even more effectual marketing tool. It’s projected that by 2016, 1.5 billion people will be onli...

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