The Best Ad Campaigns for a Small Business
posted October 24th 2018, 10:48 am by Logan Schroeder
Thinking about advertising and promoting your organization when you’re a small business can be overwhelming. Advertising is the ideal way to get your name out there, which is critical to the success of any business; however, small businesses may need to choose how to do so carefully. The truth is, you don’t need to pump astronomical amounts of money into advertising for it to be successful because there are many cost-effective ways of getting the job done. Read on to discover some advertising and promotional methods you can use to cut costs while seeing real results.
If it’s beginning to seem like social media has an impact on just about everything, well, it does. While it is an excellent way of putting your business out there, it is also a highly influential advertising tool. One statistic may stick out: More people use Facebook every day compared to those who watch TV every day, at 50% to 39%, respectively. This would indicate that the future of advertising lies in platforms like news feeds and in search results instead of in traditional TV and radio advertisements. Placing your organization’s name along with a few slogans relating to it, such as “marketing,” “public relations,” or “manufacturing” will at least stick in the minds of consumers. Remember, the goal of advertising is ultimately to drive sales, but this doesn’t mean consumers will always immediately click your ad and purchase from you. If you have established your organization in their head, however, you’re at an advantage going forward.
There are ways to advertise without you even thinking about them as “advertising,” such as…
By simply existing in some type of online presence, you are effectively already advertising. Think about how your website looks through the eyes of the consumer. Are your company values evident? Is the site navigable, organized, and simple? Your organization will be much more credible with a great website. If your online content looks good, it’s a good bet you’re dealing with a competent, knowledgeable business.
Talking with others will never go out of style. Ask for referrals. It won’t cost you a dime and can only help you out. If your consumers had a great experience with your business, you can multiply that by asking for a referral. Chances are they know other people who are in a similar niche and who could also use your products or services. Ideally, these people will also have a great experience with your business, and just like that, you’ve built a great foundation and professional reputation.
These advertising and promotional methods will take a bit more time, but they are still inexpensive and effective.
You know better than anyone else what goes in with your business, how it specializes, and how it sets itself apart. So write about it! Publishing blogs is great for professional credibility, and it shows the confidence your business has to deliver. Many companies do not blog. If your organization is, however, you’ll have a much better chance at a higher SEO rank. Not only this, but you will appear more trustworthy to the consumer.
This can take as little as a half hour but can go a long way toward your business’s success. Register your business with a search engine like Google. Once consumers are aware of your business and know of your products and services, they’ll want to check it out online. Make sure your business is popping up when they do.
There are many, many more ways to advertise and promote your business not covered in this blog post. If you’re interested in a great way to advertise for your business, reach out to us here at RedMoxy Communications. We can help you identify the best methods to have your business take off. To get in touch, click here or call (262) 303-4238.