Get in contact with us by filling out the form below!

Blog

The Good and the Bad of PPC Advertising

by Maddy Strange
PPC (Pay Per Click) advertisements are those ads that you see first on a search results page of Google. They're labeled "Ad" and pop up before any other search results. In this blog post, we'll cover both the good and the bad of PPC advertising. Read...

Read More

Oops! Blogging Mistakes (and How to Avoid Them)

by Maddy Strange
Our last blog post was about common email marketing mistakes and ways to avoid them. In this blog post, we'll cover blogging mistakes that are easy to make and how to avoid them. As with email marketing, frequent posts can become routine. Routine can...

Read More

Oops! Email Marketing Mistakes (and How to Avoid Them)

by Maddy Strange
Email marketing can be sadly neglected in this digital marketing day and age. However, email marketing is a valuable marketing tool in all industries. In fact, according to the 2018 Manufacturing Content Marketing: Benchmarks, Budgets and Trends–Nort...

Read More

Brainstorming 101: A Marketing Guide

by Maddy Strange
The Dick Van Dyke show used to be one of my favorites. The old TV show setup, the '60s outfits, and the witty lines all pulled me in. In that show, Dick Van Dyke's character, Rob, was a writer on a TV show. In a lot of episodes, it would show him and...

Read More

Marketing Myth: Marketing and Manufacturing Can't Co-Exist

by Maddy Strange
There's a myth that swirls around the manufacturing arena. It's that marketing doesn't work with manufacturing. We, of course, don't believe this as we focus on marketing for manufacturers in many of our blog posts and services. In this blog post, I'...

Read More

How to Leverage Offline Events for Your Online Presence

by Maddy Strange
In an age of digital marketing, what impact do in-person events have? If done in an intentional manner, "offline" events can greatly impact your online presence. For this article, I'll focus on offline events like trade shows, conventions, and confer...

Read More

4 Useful Marketing Trends for Manufacturing Companies

by Maddy Strange
Marketing trends help us stay up to date (and sometimes ahead of the curve) in marketing circles. Using trends for your manufacturing company's advantage steps your marketing game up to the next level. Marketing trends that specifically apply to manu...

Read More

Back to the Basics: 5 Simple Steps to Create Marketing Videos

by Maddy Strange
About a month ago, we blogged about how to write engaging and informative video content. A few days later, we blogged about maximizing YouTube's potential for B2B companies. Those blogs provide a solid foundation about video writing and YouTube. Buil...

Read More

Back to the Basics: 7 Practical Ways to Improve Your Blog

by Maddy Strange
No matter what your blog is about—manufacturing, marketing, construction—a few simple tips can improve it. Bringing our focus back to the basics of writing and design helps refresh our perspectives. These 7 practical ways to improve your blog apply t...

Read More

5 SEO Tips that You Can't Forget

by Maddy Strange
We've covered Search Engine Optimization (SEO) on this blog before. We talk about it a lot, because it is so important your your website and company. To review, according to Moz.com, SEO "is the practice of increasing the quantity and quality of traf...

Read More