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How to Use Relationship Marketing to Its Fullest Potential

by Logan Schroeder
After reading this title you may be thinking that there’s no way we could come up with another marketing-type buzzword. There’s content marketing, B2B, B2C, and a host of other terms that it’s important to be aware of in order to be a consistently ef...

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7 Tips for Lead Generation and Your Manufacturing Website

by Logan Schroeder
In an ever-increasingly competitive industrial market, generating leads that turn into big hits for your business can be difficult, if not seemingly impossible, to find. Whether you’re currently having great success in the area of lead generation, or...

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Inbound Marketing in 2019: Does it Still Work?

by Nicole Nelson
The last time we really spent any time diving into inbound marketing it was the year 2015. Much has changed since then. The question is...what's the state of inbound marketing in 2019? Does it still work? Is it worth your company's time and resources...

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Spring Cleaning Your Company's Digital Presence

by Nicole Nelson
As I sit and type this blog on April 10th, it's snowing outside. And not just a light dusting, either - I'm talking ground-covering, stick-to-your-car-widows type of snow. All this to say, it feels a bit strange to write a post about spring cleaning...

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Top SEO Updates for 2019 You Need to Know

by Logan Schroeder
Google and other search engines are constantly coming up with new ways to filter content and maximize Internet user experience. This has certainly not changed in 2019. Organizations with the best SEO rankings are going to be on top of this, though, a...

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Does Video Have a Place in B2B Marketing?

by Logan Schroeder
The use of video has become not only a more common marketing technique. It’s exploding onto the scene. According to one study, marketers making use of video get 41% more web traffic than those who haven’t implemented the video platform yet. Perhaps w...

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How Often to Post on Social Media as a Manufacturing Company

by Logan Schroeder
Let’s be honest – you didn’t really think you were going to click this article and find the perfect answer to how many times you should post on social media, did you? If not, great! But, if you did, that’s okay, too. If there were the perfect number...

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Five Tricks to Writing a Strong Meta Description

by Logan Schroeder
It seems the concept of Search Engine Optimization is constantly discussed – and rightfully so. Truthfully, it’s difficult to discuss creating great websites and publishing top notch content without SEO being part of the conversation. After all, SEO...

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Make Your Blog Work Harder: How to Reuse Blog Content

by Nicole Nelson
If you think about the vast number of days stretching out before you, seemingly into eternity, countless and never-ending, and you remember that for each one of those days, your company's website should have a new blog post going up...well, you might...

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B2B Website Imagery: Should I Use Custom or Stock?

by Logan Schroeder
Here’s one thing we can all agree on: Visuals are crucial to successful content. Without some type of imagery, color, or generally creative content, one will be hard-pressed to truly capture the attention of the audience and influence them to act acc...

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