Email marketing? Why are we still talking about emails in 2020? Before getting into the best practices for effective email marketing for B2B companies, we should remind ourselves why it’s still important in 2020. Here’s some fast facts rounded up fro...
B2B companies, how do you use LinkedIn to generate leads? Last summer, we posted a blog post about what it takes to succeed as a B2B company on LinkedIn. The main action points were to:
Optimize your page.
Post consistently.
Post high-qual...
I'll start off this blog post with how all my emails have been starting recently—"Hope you and yours are healthy and safe during this time!" I hope you, RedMoxy blog reader, are healthy and safe. As we all go through uncertainty and change together,...
You've got a website. You've optimized for search engines. You maybe even saw an uptick in site visitors but now they're falling away. They visit your site but don't stick around and they don't convert to connections or customers. This begs the quest...
In this online world we've now entered, building your company's online presence is more and more vital. Here's a list of 9 tips to boost your online presence.
9 Tips to Boost Your Online Presence
1. Utilize your tools.
To fully optimize your onlin...
Whether you are a new company with a fresh website or a veteran company with a built-up internet presence, search engine optimization is vital. Keeping up with this large topic can be overwhelming. Before you begin to work on SEO, you need to check o...
B2B companies, what should we cling on to in times of change? Whether the change is a new business venture, a location change, a change in routine, or a change necessitated by things outside of our control, change and transition can be difficult. Whi...
It's easy to get into a routine while running ad campaigns. There are some common mistakes that can happen with we advertisers get too comfortable with our routines. Last July, we published a blog post about "3 Advertising Mistakes to Avoid." Today,...
You see a fun advertisement while watching the Super Bowl. It's fresh, it's compelling, and it's funny. You share it on Facebook, maybe show your friends at work while getting coffee, and possibly even look into buying the product next time you're at...
It's been a little while since we wrote about pay-per-click (PPC) advertising. It's about time we bring it back to the basics and dive into PPC advertising strategies for B2B companies. To decide whether or not to invest in PPC ads, first we have to...