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Crisis Preparation: How to Plan for the Unexpected

by Nicole Tessmer
While we all wish crises never happen, the reality is that at some point in time, your company will face a crisis. The worst mistake any business can make is not to have a crisis communication plan. How, though, can you effectively plan for the unexp...

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How to Be Consistent and Avoid Redundancy in Your Content

by Nicole Tessmer
Consistency is key in marketing. Having cohesive content across all communication channels provides your internal and external publics with a clear image of your company and its mission. However, at times, consistency can start to feel redundant. How...

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SWOT Analysis: Its Role and How to Implement in Marketing

by Nicole Tessmer
Strategic planning is critical to a successful marketing strategy. While there are many methods to aid in strategic planning one of the most effective methods is to look at your company’s strengths, weaknesses, opportunities, and threats (SWOT). By a...

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Keyword Research: The Groundwork of SEO

by Nicole Tessmer
Keywords are critical to effective search engine optimization, or SEO. In order to know the best ones to use, you need to do your research. Without research, you will not know which keywords are more viable for your company to rank higher for. Keep r...

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Top PR Strategies for Social Media

by Nicole Tessmer
Public relations and social media go hand in hand. With the influx of social media usage, there is no better way to connect with your external publics. How, then, can you effectively implement public relations strategies in social media? Here are fou...

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Creating Personas: How to Avoid Stereotypes and Target Your Public

by Nicole Tessmer
Personas are key tools in marketing to your target publics. By making a persona, you ultimately create a person whom you envision represents your target public accurately. This way, you can attribute more characteristics to your audience and understa...

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Content Analysis: How to Determine if You Have Effective Content

by Nicole Tessmer
Having quality content is key to marketing. Without it, your customers will struggle to understand your company and its services. In order to make sure your content is current and effective, you need to evaluate it. What, then, is the best way to acc...

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How To Obtain Media Coverage

by Nicole Tessmer
One of the main goals of public relations is to obtain media coverage. In order to promote your company and its accomplishments and events effectively, you need the media’s assistance. How, then, can you make sure your business or event is covered? K...

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Social Media Design Tips and Tricks

by Nicole Tessmer
Social media has taken over the realm of digital marketing. With this influx of marketing on platforms such as Facebook, Instagram, and Tiktok, the importance of design has skyrocketed. In order to draw your audience in, you need to implement design...

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Brand Writing: Creating and Executing Your Brand Personality

by Nicole Tessmer
Brand writing encompasses many aspects of your company. From marketing and sales to public relations, you are consistently communicating your brand to your target publics. In order to communicate as effectively as you can, create a brand personality...

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