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UX & UI and Why It Matters for Manufacturing Companies

by Nicole Nelson
If you're not in the marketing industry, you probably haven't heard of UX and UI before. Usually we try to avoid marketing jargon, but, in this case, it's important for you to understand the difference. Here's the reasoning: if you're viewing this bl...

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Great Content Ideas for Manufacturers - And How to Keep 'Em Coming

by Nicole Nelson
Is more content writing on your to-do list for 2019? If it's not, you might want to reconsider. Content marketing is one of the easiest, most cost-effective ways to bring site visitors to your manufacturing company's website and to usher them through...

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2019 Digital Marketing Strategy in the Industrial Sector

by Nicole Nelson
From IIoT to blockchain, AI, and machine learning, recent years have seen an epic transformation in the industrial sector. These changes have stimulated exponential growth throughout every aspect of the supply chain, resonating from the back office t...

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7 Industrial Sector Website Design Trends You'll See in 2019

by Nicole Nelson
It's a new year - we aren't the first ones to tell you that, are we? With each new year, we start to notice more and more trends. Call these "business resolutions," if you will. But, instead of focusing on how to get a grasp on your finances or how t...

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Social Media Trends for Distributors in 2019

by Nicole Nelson
In the world of social media, things move lightning-fast. From new apps that rise in popularity, to increased functionality in well-known apps, tracking trends in social media is a little bit like tracking trends in fashion: it comes and goes from se...

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How to Use Social Media: a Manufacturer's Guide

by Logan Schroeder
In one of our most recent blogs, we discussed how to use successfully use Twitter as a manufacturing company. No doubt, Twitter is one of the most popular social media platforms because of how instant and recent its information. However, it’s certain...

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3 Tips for Success in B2B Marketing

by Logan Schroeder
The idea of marketing has become an incredibly fascinating topic of discussion in the business world within the last couple of decades. Businesses have put a huge emphasis on the importance of convincing consumers they need their products and service...

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6 Reasons to Focus on Mobile Advertising in 2019

by Logan Schroeder
In our most recent blog, we went into detail on how advertising can be used resourcefully and to your advantage from a business perspective. When used the right way, you can genuinely set your business apart from competitors within the market (if you...

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Advertising as a Manufacturing Company

by Logan Schroeder
In many of our previous blogs, we’ve discussed ways to make your business better known to the public and specifically to your target market. After delving into the world of SEO and into various types of marketing plans, we have to take a look into th...

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Using Twitter to Promote Your Business

by Nicole Nelson
A few of our previous blogs touched on the importance of using social media for a business. It’s not always as simple as taking a picture once per day and uploading it to different sites but instead should involve a level of planning and research. On...

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