Let’s be honest – you didn’t really think you were going to click this article and find the perfect answer to how many times you should post on social media, did you? If not, great! But, if you did, that’s okay, too. If there were the perfect number...
It seems the concept of Search Engine Optimization is constantly discussed – and rightfully so. Truthfully, it’s difficult to discuss creating great websites and publishing top notch content without SEO being part of the conversation. After all, SEO...
If you think about the vast number of days stretching out before you, seemingly into eternity, countless and never-ending, and you remember that for each one of those days, your company's website should have a new blog post going up...well, you might...
Here’s one thing we can all agree on: Visuals are crucial to successful content. Without some type of imagery, color, or generally creative content, one will be hard-pressed to truly capture the attention of the audience and influence them to act acc...
A hot topic of recent years has been how important the spine, or backbone, is in one's overall health. The same is true for your website's CMS. The CMS, or content management system, is the backbone of your website in the sense that the CMS dictates...
For those manufacturing companies in highly competitive industries, PPC or pay per click ads can help "fill the gaps" of organic SEO. But, when a company decides to invest in PPC, the next question asked is inevitably "How much should I spend on Goog...
Let’s add another term to our extensive list of B2B marketing-related vocabulary: thought leadership. Perhaps you’ve heard the term before in business circles or from someplace online and wondered whether your business may have the potential to becom...
We've talked about the importance of high-quality imagery a number of times. By now, you're likely aware of how great imagery and video can make or break a website design. But, have you thought about the "dark" side of website imagery? Have you consi...
If you're working hard to improve the search engine optimization for your manufacturing company, you've likely run into the term "domain authority" before. It's not surprising, since domain authority can be directly linked to a manufacturing company'...
In last week's blog post about "On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each," we briefly mentioned backlinks and their role in off-site SEO. Backlinks have a long and storied history in search engine optimization and a somewhat i...