Whether you are a new company with a fresh website or a veteran company with a built-up internet presence, search engine optimization is vital. Keeping up with this large topic can be overwhelming. Before you begin to work on SEO, you need to check o...
B2B companies, what should we cling on to in times of change? Whether the change is a new business venture, a location change, a change in routine, or a change necessitated by things outside of our control, change and transition can be difficult. Whi...
It's easy to get into a routine while running ad campaigns. There are some common mistakes that can happen with we advertisers get too comfortable with our routines. Last July, we published a blog post about "3 Advertising Mistakes to Avoid." Today,...
You see a fun advertisement while watching the Super Bowl. It's fresh, it's compelling, and it's funny. You share it on Facebook, maybe show your friends at work while getting coffee, and possibly even look into buying the product next time you're at...
It's been a little while since we wrote about pay-per-click (PPC) advertising. It's about time we bring it back to the basics and dive into PPC advertising strategies for B2B companies. To decide whether or not to invest in PPC ads, first we have to...
Even in the age of many digital marketing options, over 87% of B2B marketers use email regularly. This is both a blessing and a curse. It's a blessing because it shows that email newsletters and marketing are still effective and useful. On the other...
When blogging in manufacturing and industrial circles, the content can become quite technical. However—just because someone is reading about industrial manufacturing—that doesn't mean they want to read a wordy, confusing blog post. Most people still...
We've discussed video marketing on YouTube recently, talking about tags and SEO practices. However, there are more options than just YouTube for marketing videos. In fact, videos (across almost all platforms) outperform text posts of the same content...
Generally, in marketing circles, the goal is to convert a visitor into a customer. This can be done through a multitude of ways and channels. The constant throughout all the options is the focus on the customer. This focus on the customer has been a...
Digital marketing is one big topic. To help facilitate all the different parts of it, there's tools available to you (and the rest of us). This blog post compiles the top 10 tools for digital marketing, some conceptual and some concrete. Read on to l...