PPC (Pay Per Click) advertisements are those ads that you see first on a search results page of Google. They're labeled "Ad" and pop up before any other search results. In this blog post, we'll cover both the good and the bad of PPC advertising. Read...
Our last blog post was about common email marketing mistakes and ways to avoid them. In this blog post, we'll cover blogging mistakes that are easy to make and how to avoid them. As with email marketing, frequent posts can become routine. Routine can...
Email marketing can be sadly neglected in this digital marketing day and age. However, email marketing is a valuable marketing tool in all industries. In fact, according to the 2018 Manufacturing Content Marketing: Benchmarks, Budgets and Trends–Nort...
The Dick Van Dyke show used to be one of my favorites. The old TV show setup, the '60s outfits, and the witty lines all pulled me in. In that show, Dick Van Dyke's character, Rob, was a writer on a TV show. In a lot of episodes, it would show him and...
There's a myth that swirls around the manufacturing arena. It's that marketing doesn't work with manufacturing. We, of course, don't believe this as we focus on marketing for manufacturers in many of our blog posts and services. In this blog post, I'...
In an age of digital marketing, what impact do in-person events have? If done in an intentional manner, "offline" events can greatly impact your online presence. For this article, I'll focus on offline events like trade shows, conventions, and confer...
Marketing trends help us stay up to date (and sometimes ahead of the curve) in marketing circles. Using trends for your manufacturing company's advantage steps your marketing game up to the next level. Marketing trends that specifically apply to manu...
About a month ago, we blogged about how to write engaging and informative video content. A few days later, we blogged about maximizing YouTube's potential for B2B companies. Those blogs provide a solid foundation about video writing and YouTube. Buil...
No matter what your blog is about—manufacturing, marketing, construction—a few simple tips can improve it. Bringing our focus back to the basics of writing and design helps refresh our perspectives. These 7 practical ways to improve your blog apply t...
We've covered Search Engine Optimization (SEO) on this blog before. We talk about it a lot, because it is so important your your website and company. To review, according to Moz.com, SEO "is the practice of increasing the quantity and quality of traf...