If you're not in the marketing industry, you probably haven't heard of UX and UI before. Usually we try to avoid marketing jargon, but, in this case, it's important for you to understand the difference. Here's the reasoning: if you're viewing this bl...
Is more content writing on your to-do list for 2019? If it's not, you might want to reconsider. Content marketing is one of the easiest, most cost-effective ways to bring site visitors to your manufacturing company's website and to usher them through...
From IIoT to blockchain, AI, and machine learning, recent years have seen an epic transformation in the industrial sector. These changes have stimulated exponential growth throughout every aspect of the supply chain, resonating from the back office t...
It's a new year - we aren't the first ones to tell you that, are we? With each new year, we start to notice more and more trends. Call these "business resolutions," if you will. But, instead of focusing on how to get a grasp on your finances or how t...
In the world of social media, things move lightning-fast. From new apps that rise in popularity, to increased functionality in well-known apps, tracking trends in social media is a little bit like tracking trends in fashion: it comes and goes from se...
In one of our most recent blogs, we discussed how to use successfully use Twitter as a manufacturing company. No doubt, Twitter is one of the most popular social media platforms because of how instant and recent its information. However, it’s certain...
The idea of marketing has become an incredibly fascinating topic of discussion in the business world within the last couple of decades. Businesses have put a huge emphasis on the importance of convincing consumers they need their products and service...
In our most recent blog, we went into detail on how advertising can be used resourcefully and to your advantage from a business perspective. When used the right way, you can genuinely set your business apart from competitors within the market (if you...
In many of our previous blogs, we’ve discussed ways to make your business better known to the public and specifically to your target market. After delving into the world of SEO and into various types of marketing plans, we have to take a look into th...
A few of our previous blogs touched on the importance of using social media for a business. It’s not always as simple as taking a picture once per day and uploading it to different sites but instead should involve a level of planning and research. On...