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How Often to Post on Social Media as a Manufacturing Company

by Logan Schroeder
Let’s be honest – you didn’t really think you were going to click this article and find the perfect answer to how many times you should post on social media, did you? If not, great! But, if you did, that’s okay, too. If there were the perfect number...

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Five Tricks to Writing a Strong Meta Description

by Logan Schroeder
It seems the concept of Search Engine Optimization is constantly discussed – and rightfully so. Truthfully, it’s difficult to discuss creating great websites and publishing top notch content without SEO being part of the conversation. After all, SEO...

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Make Your Blog Work Harder: How to Reuse Blog Content

by Nicole Nelson
If you think about the vast number of days stretching out before you, seemingly into eternity, countless and never-ending, and you remember that for each one of those days, your company's website should have a new blog post going up...well, you might...

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B2B Website Imagery: Should I Use Custom or Stock?

by Logan Schroeder
Here’s one thing we can all agree on: Visuals are crucial to successful content. Without some type of imagery, color, or generally creative content, one will be hard-pressed to truly capture the attention of the audience and influence them to act acc...

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The Backbone of Your Website: How to Choose a CMS for Your Industrial Sector Website

by Nicole Nelson
A hot topic of recent years has been how important the spine, or backbone, is in one's overall health. The same is true for your website's CMS. The CMS, or content management system, is the backbone of your website in the sense that the CMS dictates...

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How Much Should I Spend On Google Ads?

by Nicole Nelson
For those manufacturing companies in highly competitive industries, PPC or pay per click ads can help "fill the gaps" of organic SEO. But, when a company decides to invest in PPC, the next question asked is inevitably "How much should I spend on Goog...

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Using LinkedIn for Thought-Leadership as an Industrial Product Distributor

by Logan Schroeder
Let’s add another term to our extensive list of B2B marketing-related vocabulary: thought leadership. Perhaps you’ve heard the term before in business circles or from someplace online and wondered whether your business may have the potential to becom...

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Optimizing Images and Site Speed Ramifications

by Nicole Nelson
We've talked about the importance of high-quality imagery a number of times. By now, you're likely aware of how great imagery and video can make or break a website design. But, have you thought about the "dark" side of website imagery? Have you consi...

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What’s Domain Authority and Why Does It Matter for My Manufacturing Company?

by Logan Schroeder
If you're working hard to improve the search engine optimization for your manufacturing company, you've likely run into the term "domain authority" before. It's not surprising, since domain authority can be directly linked to a manufacturing company'...

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7 Ways for Manufacturers to Build SEO Backlinks Through Content

by Nicole Nelson
In last week's blog post about "On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each," we briefly mentioned backlinks and their role in off-site SEO. Backlinks have a long and storied history in search engine optimization and a somewhat i...

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