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How Important is PPC for Your B2B Company?

by Maddy Strange
It's been a little while since we wrote about pay-per-click (PPC) advertising. It's about time we bring it back to the basics and dive into PPC advertising strategies for B2B companies. To decide whether or not to invest in PPC ads, first we have to...

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Effective Emails: Best Practices for B2B Newsletters

by Maddy Strange
Even in the age of many digital marketing options, over 87% of B2B marketers use email regularly. This is both a blessing and a curse. It's a blessing because it shows that email newsletters and marketing are still effective and useful. On the other...

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Blog Writing: How to Break Down Technical Content

by Maddy Strange
When blogging in manufacturing and industrial circles, the content can become quite technical. However—just because someone is reading about industrial manufacturing—that doesn't mean they want to read a wordy, confusing blog post. Most people still...

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How Long Should My Marketing Video Be?

by Maddy Strange
We've discussed video marketing on YouTube recently, talking about tags and SEO practices. However, there are more options than just YouTube for marketing videos. In fact, videos (across almost all platforms) outperform text posts of the same content...

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The Evolution of the Customer

by Maddy Strange
Generally, in marketing circles, the goal is to convert a visitor into a customer. This can be done through a multitude of ways and channels. The constant throughout all the options is the focus on the customer. This focus on the customer has been a...

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Top 10 Tools for Digital Marketing

by Maddy Strange
Digital marketing is one big topic. To help facilitate all the different parts of it, there's tools available to you (and the rest of us). This blog post compiles the top 10 tools for digital marketing, some conceptual and some concrete. Read on to l...

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New Year, New Marketing?

by Maddy Strange
Happy new year! As we step into the futuristic-sounding year of 2020, what marketing moves should we make? Do we scratch all our 2019 strategies and start afresh? Do we keep doing the same things that have worked before? New year, new marketing? New...

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5 B2B Social Media Marketing Myths

by Maddy Strange
Social media marketing is the wave that's taken over business to consumer marketing in the last few years. For industrial companies the question is raised: where does social media land in business to business marketing? Social media marketing has a v...

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Email Marketing: Do's and Don'ts

by Maddy Strange
Email marketing has one of the highest conversion rates and highest return on investment in the business. According to Oberlo.com, over half of the world's population is set to use email in 2022. In the same article, they state that for every $1 spen...

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2019 in Review: Marketing

by Maddy Strange
2019—what a year! As this year starts drawing to a close and our minds and time start to focus on goals for the upcoming year, let's take a moment to review 2019. Building marketing strategies upon information from this year will help prepare new str...

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