Buyer personas—what are they and how can they help your B2B company? In this blog post, I'll go over the importance of buyer personas and how to use them effectively.
The Importance of Buyer Personas
What are buyer personas?
First things first, le...
Once you've set up your marking goals, created a plan, and executed the plan, how do you know if you've been successful? How do you know if you've wasted your time? These seven things to check on will help know how to assess your marketing strategies...
In previous blog posts, we've discussed the importance of a mobile-friendly website. One important topic remains: how do you make your site mobile-friendly? This blog post covers how to make sure your website is optimized for mobile devices.
Mobile-...
Creating and posting content can really improve the search engine results of your website and company. To make a true difference, that content needs to be goal-oriented, keyword-focused, visual, mobile-friendly, quick loading, and high-quality. I'll...
A site loads and we look at the screen. In less than a second, we've decided whether or not to stay on the website. What's the deciding factor? More often than not, the deciding factor is visual impact. Design and images affect our response to the pa...
Content marketing is an incredible opportunity for building your company's network and attracting loyal customers. Manufacturing is an industry that has opportunities for amazing growth through creating high-quality content—original, readable, reliab...
In industrial circles, the product is king. This makes sense because the product is what is designed, manufactured, distributed, and bought. However, in the marketing stages of the product's lifecycle, the customer needs to be at the forefront. Somet...
Content marketing builds your credibility as a company, grows your audience, and helps your customers. This seems great, right? It is! However, for certain industries, content marketing can be difficult to begin. For manufacturers, content marketing...
There are a lot of terms that are just tossed around without any clarification in marketing circles. This blog post will cover marketing jargon: decoded. This is a comprehensive guide into those marketing terms that sometimes gets confusing. Each ter...
Social media—the beast itself. There's a lot of strong opinions swirling around the vast and nuanced topic of social media. Some people live for it and some people can't stand opening up a social media app. However, many people have clued into the fa...