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Posts created in May 2014

Building Reporter Relationships

by Scott Hartig
Last week, we talked about five ways to nail your pitch to bloggers and reporters. One of the key points, number one in fact, was building reporter relationships. Making connections with those to whom you are pitching is integral for your pitching su...

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Pitching Mistakes You Just Don’t Want to Make

by Scott Hartig
Yep, it seems we’re on a “pitching” theme this month. We’re continuing the thread this week with pitching mistakes that you don’t want to make…or want to stop making after you read this post. Here’s our top five: Spelling mistakes. Nothing says “I...

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Video: the trend that keeps on growing

by Scott Hartig
Back in November, we wrote this Insight explaining why you should be utilizing video marketing. Six months later, the video marketing trend has become an even more effectual marketing tool. It’s projected that by 2016, 1.5 billion people will be onli...

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Snapchat's Wildfire Growth

by Scott Hartig
Snapchat first made major headlines when it was announced that Facebook CEO Mark Zuckerberg made a $3 billion acquisition offer, which was turned down by Snapchat CEO Evan Spiegel. Supposedly, Google also made an offer, though no official offer has c...

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