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Posts created in July 2014

Does Direct Marketing have a place in your Marketing Strategy?

by Scott Hartig
The short answer to that question: Yes. Or more accurately, probably. The rationale that goes into answering that question most precisely is more complicated, but we’d like to give you a hand at figuring it out for your company. The age of direct m...

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Overcoming Grammar (and Punctuation) Woes

by Scott Hartig
Playing the grammar game can be a lot like a game of Yahtzee—all you’re hoping for is good luck and a good roll of the dice. If you came out of your education without specific classes on grammar, punctuation and proofreading and if you haven’t even h...

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Why waste your day at a professional development conference?

by Scott Hartig
Just over a month ago, I attended Social Media University—Milwaukee, held at Potawatomi Bingo Casino downtown. The conference ran from 8 am to 4 pm, with a networking event after. I was gone from a full day of “in office” work, plus the conference co...

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What’s a Buyer Persona and why do you need it?

by Scott Hartig
Updated: April 2018 We’ve got a question for you, and we want you to be honest with yourself about the answer. Do you know who your target audience is? Seriously. Do you know who you are trying to reach with your marketing efforts? If you feel lik...

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I have a Buyer Persona. Now What?

by Nicole Nelson
If you haven’t yet read our “What’s a Buyer Persona and why do you need it?” post, stop where you are and do it, because everything that we’re talking about this week is building off of last week’s topic: Buyer Personas. Did you create your company’...

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