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Posts created in October 2014

Marketing director's guide: social media milestones for 2015

by Scott Hartig
Businesses are now sinking beneath the ever-growing torrent of social media options. It's no longer as simple as "Facebook and done". Businesses who are to truly engage their audiences through social media will need to understand where their audience...

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Social Media Do's and Do Not's for Business: Being Social on Social

by Nicole Nelson
Why do you go on social media? To stalk your friends, catch up on your news, message your siblings? If you're like us, the majority of your interactions on social media fall into one of these categories - learning, reconnecting, communicating. The es...

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A rundown of social media audience demographics

by Scott Hartig
Constructing a discerning and proper allocation strategy for your marketing budget can be challenging. But most marketing directors agree that whether you're primarily inbound focused or still drop money in the traditional advertising bucket, everyon...

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The Top Three Tips to Getting Your Pitch Read by the Media

by Nicole Nelson
Don't send your pitches into a black hole! Photo Credit: Ghost of Kuji via Compfight cc Everyone knows that getting your pitch read by the media is much easier said than done. You can spend all the time in the world crafting your release to utter p...

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Grammar Rules You Never Knew: A while v. Awhile

by Nicole Nelson
Photo Credit: darkmatter via Compfight cc I pride myself on the superior hold I have on grammar. Nary will you see the wrong "their," "too" or "its" in my blog posts. I find myself scanning documents, proposals and blogs for errant comma splices....

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Why should you do Milwaukee SEO?

by Scott Hartig
Properly practiced, local, Milwaukee SEO services are perhaps the most impactful, cost-efficient, and necessary aspect of your business' marketing today. Traditional, outbound methods such as television ads are all well and good, but what matters mo...

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Creating News When There Is No News - A Business's PR Plight

by Nicole Nelson
What's a marketing director to do when the boss wants print on your company, but there's no big, newsworthy anything happening at the office? How are you supposed to pitch the media with non-news? The answer: Follow our tips for creating news when th...

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Public Relations in Milwaukee: A Guide

by Nicole Nelson
Each city, town, community, village, etc. come with its own set of anomalies when it comes to the way things are done. To illustrate...I'm currently cruising my way through Royal Pains on Netflix. Currently, Evan is struggling to figure out the finer...

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New Technology and PR...The Straight-Talk You've Been Looking For

by Nicole Nelson
On top of my PR duties here at RedMoxy, I'm also almost always knee-deep in social media, both for our company accounts and for our clients. As I'm sure you know, social media is an ever-changing environment. Almost daily, I read about recent algorit...

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The PR Telephone is Dead: Why Emailing Beats Calling in PR

by Nicole Nelson
On Wednesday, I talked about the importance of new technology and PR (if you missed it, catch up here.). Today, I'm talking about news that may startle...even frighten you. The PR telephone is dead. So put down your receiver; pull up a chair. Here's...

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