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Posts created in January 2015

Improve Your Writing: Simpler is Better in 2015

by Nicole Nelson
Photo Credit: BrendaCalara via Compfight cc It's a new year! The 12 months of 2015 stretch out before us, each with opportunities for blogging, posts on social, newsletters, proposals and more. And you know the key facet in all of those activities?...

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Best Practices for Your LinkedIn Personal Page

by RaeAnne Berndt
Photo Credit: ideagirlmedia via Compfight cc In a world where we meet new people every day, LinkedIn is a perfect example of the easiest, most professional way to connect with people you have previously met or will be meeting soon. LinkedIn is a gr...

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The Quick Guide to SEO

by Nicole Nelson
SEO is a little bit of a "buzz" word in marketing. Many people know the acronym, but how many of them actually know what SEO is? And, even if you know the general idea of SEO - search engine optimization - do you really know what that means for your...

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How to Use An Online Lead Nurturing Campaign in Your Business

by Nicole Nelson
Why do we market? Why is there a whole section of the industry devoted to marketing? Answer: Because marketing grows sales. If your marketing efforts aren't having an affect on the bottom line (making more money), your superiors are not happy. Lead...

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How to Dive Into Video Marketing

by Nicole Nelson
Photo Credit: Del Amitri via Compfight cc Did you know that video is quickly becoming the most consumed type of content on the web? To exemplify, online video traffic will be 55% of all consumer Internet traffic in 2016, worldwide. We like to watc...

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The Next Strategy for Facebook and Twitter

by Nicole Nelson
Facebook and Twitter, the two behemoths of the social media world. With two very different approaches, platforms and even fan-base, you'd think the two would settle for what they have - which is domination over all of the other social platforms out t...

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Use an Integrated Marketing Campaign to Reach Goals

by Nicole Nelson
Photo Credit: santheo via Compfight cc We always use the phrase "integrated marketing campaign," but what does that even mean? Why do you have to have an integrated campaign - isn't having a continuous social presence, weekly blogs and a relevant,...

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7 Best Practices to Amp Up Your Marketing Videos

by Nicole Nelson
Last week, we gave advice on how to dive into video marketing. Did you take our advice and create your first video in the time since then? Now that you've begun to dabble in video marketing (or even if you're an old pro at this marketing video game),...

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Conquering Tone and Voice in Blogging with a Team of Writers

by RaeAnne Berndt
Photo Credit: gus_estrella via Compfight cc When it comes to blogging, there's a world of difference between tone and voice. However, there shouldn't be a world of difference between the voice and tone of one blog post to another. Consistency is...

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Why The Buyer's Journey Matters in Marketing

by Nicole Nelson
Photo from HubSpot.com The buyer's journey is the active research process a buyer goes through leading up to making a purchase. Why is this process important for every marketer to know? Let's ask another question: How will you know what to market...

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