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Posts created in April 2015

How to Run Effective A/B Testing

by Nicole Nelson
  A/B Testing - another tool in your marketing toolbox. Before we get started on the guidelines for how to run effective A/B testing, it's important to first confirm what A/B Testing is. An A/B test is when you slightly alter a portion of one...

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Nervous to Network? 5 Truths to Remember when Networking

by Nicole Nelson
There's got to be some person somewhere who fell in love with networking events from the very beginning and never felt a moment's hesitation or nervousness when walking into the room full of strangers...but I've never met this person. The point being...

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You Haven't Thought of These Yet: Easy Ways to Promote Content on Social

by Nicole Nelson
There's plenty of ways to promote your content on social media. More than that, there's plenty of easy ways to promote content on social. Sometimes, though, promoting content on social is so easy that you forget to get creative. What are some new way...

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Using LinkedIn Analytics to Improve Your Content Strategy

by Nicole Nelson
Photo Credit: ideagirlmedia via Compfight cc As a marketer, you already know the importance of analytics in your social media strategy. We bet you're already using Facebook analytics, and maybe you've even started taking advantage of Twitter's anal...

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What does it mean to extend your marketing team?

by Nicole Nelson
Have you ever thought about extending your marketing team? Have you ever thought about what that really means? In case you've ever wondered these things to yourself, we're here today to shed some light. What does it mean to extend your marketing team...

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Spark Your Creativity with These Tips

by Nicole Nelson
We're almost at the weekend, and the anticipation is hanging in the air. You want to get out and about, roaming around in the beautiful weather we've been having (at least here, in Milwaukee, Wisconsin). Maybe you're feeling a little burnt out from t...

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"How can my business use Instagram?"

by Nicole Nelson
A recent image from Lululemon's Instagram. Take a peek at these stats for one second. Instagram has: 300 million monthly active users 2.5 billion likes daily 70 million photos per day 30+ billion photos shared Sound like it might be a platfor...

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New Google Algorithm Launches Today: Prepare Your Website for the Age of Mobile

by Nicole Nelson
Guess what today is? April 21, 2015. Today is the day. THE DAY. Google is now favoring websites that are fully optimized for mobile. Here, read for yourself: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signa...

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Marketing in Your Home Town

by Nicole Nelson
Waukesha, Wisconsin, the RedMoxy home town Sometimes it's easier to focus on the big picture than to agonize over the little details. Sometimes the big picture is what you should be focusing on, such as when you're developing your 12-month marketin...

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What is an Inbound Marketing Campaign?

by Nicole Nelson
On our site, we've broken down what Inbound Marketing really is into its simplest form. As a quick overview, Inbound Marketing is creating content that visitors to your site want to read and then converting those visitors into happy customers. But pe...

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