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Posts created in June 2015

How to Write a Great Blog Post

by Nicole Nelson
Here on our blog, we talk about blogging quite a bit. Here you'll find out how long your blogs should be. Here, you'll learn how the simple steps to writing a blog post. And here's how to come up with new topics for your blog posts. But today we're t...

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A Beginner's Guide to SEO

by Nicole Nelson
SEO can be an obscure and downright nasty topic to marketing directors who just don’t have the time sit down and learn its intricacies. The rules seem to be constantly changing and growing ever-more confusing, the tools and trends are non-stop and im...

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10 Easy Steps to Ensure the Mobile Optimization of Your Website

by Nicole Nelson
Did you know that more than 75% of all Americans who use the Internet - ages 18 and up - now access the World Wide Web on both desktop and mobile devices, up 7% from last year? More than that, did you know that 21%  of Millennials do not use desktop...

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How to Improve Your LinkedIn Company Page

by Nicole Nelson
Photo Credit: ideagirlmedia via Compfight cc Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing...

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Fix How You Use These Commonly Misused Words

by Nicole Nelson
Put your smarty-pants bow tie on and start fixing how you use these commonly misused words. There's those words that you know and can use comfortably, and there's those words that you know of but generally avoid using in places where someone might...

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How to Repurpose Content for Your Company Blog

by Nicole Nelson
We all know that company blogs live and die by the content written for them...or not written for them. Content is the message your inbound marketing strategy delivers. But...we don't always have time to make creating new content the highest priority...

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How to Grow Your Audience on Instagram

by Nicole Nelson
Just over a year ago, we covered this topic in our post "Building your Following on Instagram."  Back then, though, we had no idea how businesses would use the platform to reach audiences in a whole new way. For example, we've seen the start of spons...

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Learn How to Revamp Blog Posts

by Nicole Nelson
Last week, we discussed repurposing content for your company blog. This week, we're focusing on another important skill: revamping old blog posts. Revamping blog posts will save you time and effort and it will keep your company's blog fresh and updat...

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Why You Don't Need to Be the Only Content Writer in the Company

by Nicole Nelson
Pull up a chair and join the content production team. Are you the official blogger for your company? Or perhaps you manage the official bloggers? And, who write the newsletter content? Who does the social media posting? Does the same person who wri...

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