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Posts created in July 2015

What are SMART Goals?

by Nicole Nelson
When all marketing efforts are unified toward a specific goal, the results are easier to track, measure and reach. A campaign refers to unified cross-channel messaging in support of a goal. Consider a team of rowers. When every person on the team pul...

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Quick Tips for Business Socializing

by Nicole Nelson
We've all been there - the nervous, shaky feeling in your stomach. The sweaty hands, the desire to duck and run. It's a sure thing - business networking can be a real stressor. Those who have been in the realm of business socializing for a long time...

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How to Analyze If Your Content Is Working

by Nicole Nelson
So, you're in "full steam ahead" mode on creating content. And, even when you don't have time to completely write a new blog, you take the time to revamp old blog posts. It goes without saying, you're spending a lot of time writing content. But, how...

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8 Tips for Optimizing for Mobile

by Nicole Nelson
What's the end-goal of any website? To provide a stellar user experience for each site visitor, no matter what device he or she is accessing your site from. Optimizing for desktop is no big deal, and even tablets are fairly user-friendly, no matter t...

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Should You Use Humor on Social Media?

by Nicole Nelson
One of the top five reasons why people follow brands on social media is for entertaining content, according to Social Media today. When you use humor properly on social media, it can yield big benefits for your company and its social media platforms....

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Are you running A/B tests the right way?

by Nicole Nelson
We'd like to make a wager...we bet you're not running A/B tests the right way. In case we've already lost you ("What the heck is A/B testing??"), A/B testing is a method of testing through which marketing variables are compared to each other to ident...

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Two Common SEO Practices That Are Unnecessarily Made Overly Complicated

by Dan Schemenauer
Increasing search engine optimization can be a tricky and time-consuming task. However, it is often misconstrued to be extremely difficult and expensive, but looking at simplifying these two SEO principles will save you time, money, and some sanity...

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5 Dos and 5 Don'ts of A/B Testing

by Nicole Nelson
A/B Testing - another tool in your marketing toolbox. Last week, we asked an important question - Are you running A/B tests the right way? That blog was all well and good, but sometimes blogs like that are just too much "meat" to handle at one time...

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8 Ways to Increase Conversion Rates on Social Media

by Nicole Nelson
Social media is a tough beast to tackle. It's hard to get any sort of engagement on Facebook nowadays, let alone increase your conversion rates. But, if you're not working on improving your conversion rate, what are you even doing on social media? (O...

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How to Solve Your Top Troubles with Instagram

by Nicole Nelson
You LOVE Instagram. It's so fun to scroll down, down, down, checking up on your friends, your style icons, your fitness inspirations. You love finding that perfectly artistic pose to post to your own Instagram. You love to watch the number of "double...

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