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Posts created in August 2015

How to Set Up Landing Pages to Get Leads

by Nicole Nelson
Photo Credit: caribb via Compfight cc Is your website using landing pages? Perhaps we should ask another crucial question first - do you know know what a landing page is? A landing page is a web page within your main website that allows you to gath...

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How to Create Offers that Have Perceived Value

by Nicole Nelson
The key to a truly spectacular inbound marketing strategy is creating offers that have perceived value to your audience. You need to create offers that are so irresistible that your website visitors will have no qualms whatsoever about filling out th...

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New to HootSuite? Start Here: Tips and Tricks of HootSuite

by Nicole Nelson
I remember the first time I tried out HootSuite. I was overwhelmed by the sheer number of panels, tabs, streams...Where should I even start?? HootSuite really is one of the best tools out there (In my opinion, anyway) for social media managers. It's...

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18 Quick Tips About Waukesha Web Design

by Nicole Nelson
When you've reached the point of maximum frustration with your current website, you know that it's time to start thinking about a new web design. But it doesn't have to get that far - you can recognize the need for a Waukesha web design well before h...

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Waukesha Web Design Experts

by Nicole Nelson
We're not usually inclined to tooting our own horns, but sometimes it's refreshing to sit back, look around and reflect on all the cool stuff we've been able to do. And lately, we've been able to do a lot of websites. Side note: Have you ever wonder...

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Three Ways to Make Your Writing Easier to Read

by Nicole Nelson
Clarity, clarity, clarity. So many tragedies - not only in writing, but in life, as well - are rooted in ambiguity. Don't believe me? Listen (read) this poignant passage from The Elements of Style: "Muddiness is not merely a disturber of prose, it is...

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Best Practices for Building and Keeping Buyer Personas

by Nicole Nelson
Do you remember what buyer personas are? They ares semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals. If that's not rea...

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Simplicity: The Present and Future Trend of Design

by Nicole Nelson
Way back in March, we talked about the "Current Design Trends to Use in Your Next Website Redesign." We explained a whole bunch of different design trends, things like rich content, strong typography, big, bold imagery...and so on. But, there's one o...

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Improve Your Facebook Strategy with These Tips

by Nicole Nelson
Good, better, best - it applies to anything and everything you're doing. We'd like to argue that it especially applies to Facebook. We've seen a lot of companies "on" social, but not frequently updating. (That's the "good" version.) We've seen other...

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Print Media is Evolving, not Dying

by Dan Schemenauer
Almost every person has heard or believes that print media is dead, or it is dying. While it is true that less people read newspapers, magazines, and brochures, there is still an impactful use for these mediums. Within marketing, there are certain pi...

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