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Posts created in September 2015

Key Takeaways from Google's Logo Change

by Nicole Nelson
By now, you've almost definitely seen the new look of Google's logo. Google went from their old logo to this: What ever your thoughts on the look and feel of the new logo (and boy, there have been many), there are a number of key takeaways that you...

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How Pitching Broadcast News Differs from Print News

by Nicole Nelson
When you're practicing good public relations, you recognize the important of tailoring you message for each pitch. In fact, one of our top three tips for getting your pitch read by the media is "tailor your message." (For the other two tips, click he...

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When to Hire An Outside Social Media Management Team

by Nicole Nelson
Photo Credit: pinterestbusiness via Compfight cc It's an important question with an even more important answer: When should my company hire an outside social media management team? The answer is not always obvious. The answer is different for every...

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Hashtag Your Business

by Sarah Joers
Photo Credit: mag3737 via Compfight cc When it comes to using social media, it is highly essential for readers to view your content and be able to access it conveniently. The hashtag is not just for Twitter anymore, but has taken flight from its...

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Interest for Pinterest?

by Sarah Joers
Does your company have an interest for Pinterest? If your answer to that question is currently a no, I would strongly encourage you to reconsider…and quickly. Pinterest has indeed become one of the best media marketing tools for businesses to use. Th...

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Getting on the Right Track with Mobile Marketing

by Sarah Joers
It’s no secret that today we have the world in our hands: small cellular devices that give us the power to do practically almost anything. Chances are, you might even be reading this blog from your phone as we speak (am I right?). As a matter of fact...

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Top 5 Ways to Enhance your Blogging Traffic

by Sarah Joers
Give your company a voice. Blogging can be much more than just a simple soapbox for your company. It can be the turning point in terms of gaining avid followers and increased site traffic. As a matter of fact, 60 percent of businesses who blog attra...

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Maintaining a Positive Company Culture

by Sarah Joers
Have you ever stopped to think about what makes your company a positive place to work at? Is it your boss, your code of ethics, or simply the nice office coffee that gets you up and running in the morning? Or rather, something more overreaching? A co...

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Using Twitter as a Marketing Tool for your Business

by Sarah Joers
Just because your business may be on multiple social media platforms, does not necessarily mean that you are headed in the right direction. Using Twitter as a Marketing Tool for your Business A lot of the time, media management might get pushed t...

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Video Marketing: 5 Simple Steps

by Sarah Joers
Recent studies by the Microsoft Corporation indicate that the human attention span has dwindled from a mere 12 seconds, to a skim 8. With so many different marketing stimuli available to observe, it can be hard to stand out in the crowd. We have bec...

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