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Posts created in October 2015

Using Color in Web Design: Part 1

by Sarah Joers
  When it comes to website design, colors play an integral part to a cohesive layout. Colors have the power to draw attention, evoke emotion, and persuade others. Using color on your web page is more than just a visual choice, but rather a...

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Organizing Your Team

by Sarah Joers
When it comes to the work week, things can get very chaotic, very quickly. Before you know it, piles of work will build, issues arise, meetings take place, and there are a million and one questions for your leader to answer. This makes it all the m...

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Happy 5th Birthday Instagram!

by Sarah Joers
This week marks the 5 year anniversary of Instagram- the photo sharing social media platform that has helped us to transform content marketing on a scale of epic proportions. There are so many aspects of using Instagram as a marketing tool that make...

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Perks of Blogging

by Sarah Joers
There are so many businesses, both large and small, that decide to invest their time and efforts into a company blog. Why? We're glad you asked. Rather than blogging just for fun (because indeed it can be just that), there are several added perks of...

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SEO Tips for your Company Blog

by Sarah Joers
When it comes to crafting your company blog, there is more that matters than the content created. SEO, Search Engine Optimization, plays an integral role in directing traffic to your blog's website. The better the SEO, the more people will be able...

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Tips for Effective Email Newsletters

by Sarah Joers
There are a plethora of forums that businesses utilize to reach out to customers. Social is a main one that comes to mind. However, there are some of these forums that tend to be overlooked. Creating an email newsletter has a multitude of benefits fo...

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Social Media Marketing: Holiday Tips

by Sarah Joers
Fall is here, and the holidays are near. Advertising and Marketing takes on a completely different persona during this time of year. There are a variety of different ways to appeal to your customers during this unique time frame. A good starting pl...

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PR Tools for your Business

by Sarah Joers
For small businesses, public relations can make the world of difference when it comes to brand awareness, networking, and FREE publicity. Yes, we said free. We’ve selected some very useful tools that can help in your journey to becoming a PR guru...

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Creating an Action Plan

by Sarah Joers
Why do we talk about goal setting so much? Good question. In order to achieve success, one must first have a desired outcome in mind. A goal can be described as a general statement of your desired outcome. In order to get to where you want to be, it...

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Using Emojis in your Marketing Mix

by Sarah Joers
Communication in a digital age is very complex. At the heart of any effective communication strategy is the relationship. There is the business to consumer relationship, consumer to consumer relationship , and the list goes on. One of the reason em...

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