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Posts created in July 2016

5 PR Pitching Mistakes to Avoid

by Nicole Nelson
You've got a great press release. You've got a great relationship with your reporters/journalists. You've got everything right. Or do you? There's nothing quite so discouraging as having all the pieces of a perfect pitch together, but failing to deli...

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How Your Business Can Use Pinterest

by Nicole Nelson
Pinterest: the platform for planners. But, it's so much more than that. The last time I wrote about Pinterest, I wrote, "If you’re a woman and reading this post, it’s likely that you both know of Pinterest and have an intimate relationship with it. I...

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Professional Development: Pros & Cons

by Nicole Nelson
A handful of weeks ago, I attended my first professional development seminar in a long time. When work gets busy, conferences and seminars are the first to drop off the calendar. But, back to my seminar: I was gone for the whole morning of “in offic...

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5 Facebook Advertising Best Practices

by Nicole Nelson
As Facebook states, "More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more." ...

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How to Find Imagery for Your Blog

by Nicole Nelson
Have you ever had this problem? You spend plenty of time drafting the blog, and then by the time you're finished and ready to post, you don't want to fret about the right imagery. Is that the right way to approach imagery? No. But, there it is. It us...

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Building Your Brand Presence on LinkedIn

by Nicole Nelson
In the hands of the right company, LinkedIn in is a powerful social network. The question is...is yours the right company? The companies that are really killing it on LinkedIn are doing specific action items to build a robust presence on the world's...

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Big Time Marketing in Small Time Towns

by Nicole Nelson
Big business in corporate America has its own playbook when it comes to marketing techniques and procedures. But small businesses in small towns often have to try new things and get local to see an effective marketing strategy pay off. As a marketin...

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Understanding Your Audience Through Blogging

by Nicole Nelson
For a blog to be effective, it must be catered to its audience. It should provide the information that readers are actually interested in. To do this, you have to figure out who your current readers are and what they want from your blog. Understandin...

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How to Improve your E-Newsletters

by Nicole Nelson
Photo Credit: stargardener via Compfight cc What's your open rate like these days? Are your subscribers engaged with your content? Are they clicking links? Perhaps even forwarding to their colleagues and friends? If not, perhaps it is time to take...

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Best Practices for Scheduling Social Media

by Nicole Nelson
The especially tricky thing about social media is that it is ALWAYS happening. There is never one moment without social media. As any social media manager will tell you, the most important part of a social media strategy is consistency. Which means.....

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