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Posts created in August 2016

How to Build Relationships with the Media

by Nicole Nelson
Building reporter relationships is one of the most important parts to public relations. Making connections with those to whom you are pitching is integral for your pitching success. Which is all well and good to say, but an different thing entirely t...

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Instagram Stories and what it means for marketers

by Nicole Nelson
Another day, another giant social media update. If you've been on Instagram in the last day or so, you've undoubtedly noticed the new circles at the top of your screen. Those are the new Instagram stories. And, no, it's not just you: Instagram Stori...

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How to Improve your Company's LinkedIn Page

by Nicole Nelson
To kick things off today, we have a couple quick questions for you. First, do you use and understand LinkedIn? What do you usually use LinkedIn for? Do you like how your company is represented on LinkedIn? Would you like to learn how to improve your...

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How to Combat Writer's Block

by Nicole Nelson
We’ve all been there—well, all of us who do the blogging for the company’s page and are expected to have a bright and shiny new article ready in time for posting. Sometimes you just can’t figure out what to write about. Learning how to combat writer'...

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Facebook and Imagery: A match made in heaven

by Nicole Nelson
On Facebook, imagery is everything. For most daily use of Facebook, you’ll be focusing on photos in three areas: the profile picture, the cover photo and albums. You’re probably already putting up pictures on Facebook, but we’re guessing that there’s...

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Avoiding Burnout: the Marketing Edition

by Nicole Nelson
As we all know, burnout is not a joke - even when you work in a fun, creative environment like a marketing agency or department. When you find yourself dreading even the simplest marketing tasks, when you're reflexively checking your email every day...

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Is your blogging working? 5 Signs of a Healthy Blog

by Nicole Nelson
It’s perfectly normal to question whether or not your blogging is working. After all, who wants to put in all the work of blogging without any of the reward? Not me, and not you either, I'm betting. That's why it's always good to check in, looking fo...

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Story Hour: Alexandra and the Terrible, Horrible, No Good, Very Bad SEO

by Nicole Nelson
It's Friday, and we're having some good old fashioned fun with a Story Hour. Today's story is a familiar one, but with a twist. Without further ado, we now present to you...Alexandra and the Terrible, Horrible, No Good, Very Bad SEO. Story Hour: Ale...

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Improve your Blog with These 4 Tips

by Nicole Nelson
You know, I think blogging about blogging is one of my favorite things to do. Time after time, I keep coming back to the subject. They say to write about what you know, and I'm certainly a proponent for that argument. So, here's yet another blog pos...

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5 Pitfalls of Running Your Own Social

by Nicole Nelson
Today, we're taking a walk to the other side - the dark side. We're talking about the downside of social. We're talking about 5 pitfalls of running your own social media accounts. Of course, there's more than just 5. Here's the short list I've compil...

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