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Posts created in September 2016

Beginner's Guide to SEO

by Nicole Nelson
Ongoing SEO success can be an elusive goal for many companies and marketing teams. The challenges that SEO presents can be many: from knowing how to properly optimize content, to developing that content in the first place, to attracting quality links...

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ABCs of SEO

by Nicole Nelson
First, a crash course in SEO. Search Engine Optimization, or SEO, is the process used to get your website listed and ranked by the search engines. Sounds simple enough, doesn't it? But take two minutes to begin searching “SEO” on Google and you’ll re...

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10 Tips for Writing Great Headlines

by Hannah Jorgensen
Many writers consider the headline of their post or article an afterthought that they tack on at the end. On the contrary, the headline is the first impression you make on the reader. It determines whether they will read the post or not. Even thou...

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Gaining Customers Through Blogging

by Nicole Nelson
From a corporate website to an online store, most (if not all) businesses can benefit greatly from having an active, quality blog that adds useful resources for customers. We already know that blogging is a great way to generate traffic, but how can...

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Telling Your Brand's Story

by Hannah Jorgensen
The art of storytelling is an ancient and beloved practice that has been entertaining people for centuries. It is powerful tool that businesses can use to build relationships with its clients. If you can write a good story that resonates with the cli...

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Consistency on Social & Why it Matters

by Nicole Nelson
If your social media accounts aren’t producing the results you’re hoping for… you’re not alone. But there are ways to improve your ideas, approach and your writing to get through this lull. And you know what? One of the most likely reasons why your s...

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Blogging: Establishing Industry-Related Authority

by Nicole Nelson
Blogging has numerous benefits, one of which being the ability to establish yourself as an industry-related authority on a topic. When a business’s blog asserts its authority on an industry-related topic, they can become a go-to resource. So then, ho...

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Enlarge Your Digital Footprint

by Hannah Jorgensen
A large digital footprint makes your business easier to find online. To increase traffic on your website, work towards enlarging your digital footprint. There isn't a reliable way of determining how large it is now, but you can be sure that there is...

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Harnessing Negative Social Media

by Nicole Nelson
Let's be real: there's a lot of negativity that goes on in the world of social media these days. Heard of "trolling"? Yeah, we thought so. Here's a bigger question for you, though: what do you do when that nasty social attitude is pointed your compan...

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Branding Your Visuals

by Hannah Jorgensen
In this increasingly digital age, consumers expect to be visually stimulated everywhere they look, including your company's website and marketing materials. We know how quickly social networks such as Instagram and even Pinterest are growing. Social...

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