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Blog

Posts created in October 2016

Maintaining Client Relationships

by Hannah Jorgensen
Your business is most likely competing with dozens of others in the same area, offering similar products or services, at a similar rate. How is yours special? Your marketing materials may be fresh and attractive, and you may have a strong social medi...

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Writer's Block: Blogger's Edition

by Hannah Jorgensen
Your blog had been going well. Each week you would brainstorm new topics, research them, and pull the information together into a snappy, entertaining blog post. But now you have reached the point where you feel as if you already talked about every r...

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Marketing Your Blog Through Email

by Nicole Nelson
Email has proven over and over again how effective it is as a marketing tool. Email has been around the block a time or two since its invention in the 1970s, but, unlike MySpace, people still check their email. It's still a part of most everyone's da...

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Why Your Content Is Underperforming

by Hannah Jorgensen
We know that not everything we put out into the world is going to be wildly successful. As a marketer, you learn to accept that some posts will receive very little traffic or engagement. The goal is to reduce the frequency of social media posts and b...

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The Human Side of Business

by Hannah Jorgensen
Your marketing strategy is solid. You have brainstormed, developed, and deliberated. The numbers have been crunched and the market has been evaluated. Have you done your job? Yes, you may have done it very well. The industry seems to forget that p...

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Hold the Phone: Here's Why You Should Email Your PR Pitches

by Nicole Nelson
Hold the phone. Now, go ahead and put it down. Today, I’m talking about news that may startle…even frighten you (cue scary Halloween laugh). The PR telephone is dead. So put down your receiver; pull up a chair. If you're looking for all the reasons w...

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Build Your Email List

by Hannah Jorgensen
Your email list inevitably shrinks each year as people choose to opt-out or have a change of email address. The number of your email subscribers most likely decreases about 22.5% each year. Purchasing email lists is not the right approach. You want s...

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Google AdWords Myths

by Hannah Jorgensen
Google AdWords seems to have burst on the scene. Even though it existed, you did not hear too much about it a few years ago. Marketers were reluctant to jump on the train because they had reservations about this strategy. You may still have some doub...

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How to get Media Mentions when Nothing's Happening at Corporate

by Nicole Nelson
Picture this: there's nothing major going on at your company, but your boss wants consistent media mentions. How do you keep your boss happy and not wear out your media contacts? How are you supposed to pitch the media with non-news? The answer: Foll...

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Creativity for the Uncreative

by Hannah Jorgensen
When brainstorming ideas for a new marketing campaign or a new website design, "creative" is an adjective that is thrown around as a goal characteristic of the end product. Of course, achieving this is easier said than done. Studies have proven that...

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