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Posts created in November 2016

The Perfect Pitch

by Hannah Jorgensen
You have an idea. It could be the greatest idea ever conceived but if it is not communicated well, it will have nothing to stand on. The perfect pitch is one that suits your idea or strategy, your presentation style, and your audience. The importance...

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Improve Your Company's Social Media by Being Social

by Nicole Nelson
We can all but guarantee that you're not going on social media to find out what your neighborhood shop is up to. Sure, you might just find out while you're there, but it's not why you went on to Facebook or Instagram in the first place. No, you went...

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The Customer's Journey to Purchase

by Hannah Jorgensen
How can marketers even begin to form a marketing strategy without first understanding the purchasing path that their typical customer takes? Purchasing the product or service is certainly not the first step of the process. Discovery, education, and d...

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Improve Your Email Open Rate

by Hannah Jorgensen
Email marketing is not dead! It is known for delivering the highest return on investment out of all other forms of marketing. As you probably know, the open rate is a good way of determining whether or not your emails are effective. Then there is ano...

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In a Jam? 3 Tips for Reusing Blogs

by Nicole Nelson
We all have those days. You know, the ones where you know you have to get a blog post out, but have no idea how you're going to find the time to do so. Some of us have those days more often than we'd like to admit.... When you're in a jam for time...

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A Guide to Longtail Keywords

by Hannah Jorgensen
We know that keywords are an important component of SEO. However, when people search for items, they often will type it in multiple times as they learn that they need to be more and more specific. This is known as the long tail of search. Although th...

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Public Relations vs Publicity

by Hannah Jorgensen
These terms are often used interchangeably, but they mean two very different things. Even marketers confuse them. Publicity is one aspect of public relations. Think of it as just one tool in the tool kit of PR. Understanding the characteristics of ea...

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The Importance of Image Size in Search Engine Optimization

by Dan
We’ve all been to a website where the page doesn’t load in the first few seconds. We get anxious, ready to move on. Then an image starts to load and it is slowly rendered from top to bottom. While it could be used for dramatic effect, this is usu...

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Utilizing Alt Text to Aid in Search Engine Optimization

by Dan
Imagery is a huge aspect in any web design project and it can make or break a website. However, that doesn’t only apply to design. Making sure an image is fully integrated into a website’s Search Engine Optimization strategy can tip the keyword s...

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Building Media Relationships

by Hannah Jorgensen
Public relations becomes a difficult concept when the media is unwilling or unmotivated to work with your company, much less feature it prominently. Rather than repeatedly delivering pitches to journalists who do not know you, it is best to have stan...

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