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Posts created in December 2016

Top Tips for Pinterest during the Holidays (Business Edition)

by Nicole Nelson
With the many social media platforms available for your company’s use, it’s easy to focus on some and lose track of others. It happens to the best of us. Yes - even us. For a good chunk of 2016, we had lost track of Pinterest. In our regular Tw...

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Creating a Social Media Editorial Calendar

by Hannah Jorgensen
With the new year nearly upon on, it's time to start creating content for 2017. If your usual method is searching for topics the day that a post is supposed to go out, scrambling for a relevant subject, this is the year to plan ahead. Creating an edi...

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Evergreen Content: Tis Every Season

by Hannah Jorgensen
The evergreen tree symbolizes longevity in life. Evergreens retain their needles all throughout the year. Similarly, evergreen content is material that is always relevant and fresh. It can be revitalized at any given moment, at any time of the year....

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Building Relationships During the Holidays

by Hannah Jorgensen
There is no better time than the holidays to cultivate relationships with customers, employees, and members of the community. People are generally more receptive and friendly at this time of year, so spread that holiday cheer in and out of the office...

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Take Note: The Best Marketing Campaigns of the Year

by Hannah Jorgensen
Grab a pen and a notepad. One of the best learning tactics is to watch what others do and takes notes. By observing successful practices, you can adjust your own approach. This does not mean copying the work of others. It simply means drawing inspira...

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Networking for the Introvert

by Hannah Jorgensen
We've all been told how important it is for professionals to network with other professionals, forming connections and building relationships. Introverts often struggle with meeting new people and engaging in small talk - both of which occur at netwo...

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Boost Your ROI the Right Way

by Hannah Jorgensen
Business owners often consider advertising dollars to be a waste if they do not generate immediate revenue. They want to see their marketing efforts paying off immediately with a flood of new customers and higher revenue. This is not always realistic...

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"What's a landing page & why do I need it?"

by Nicole Nelson
If you're just starting to dive in to the world of CTAs, landing pages, lead acquisition and the like, stop what you're doing for a moment and read up on the basics of landing pages with us right now. Landing pages are crucial for lead generation, so...

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A Quick Guide to Posting on LinkedIn

by Nicole Nelson
I’ve found that LinkedIn is often overlooked as a social platform by businesses. Sure, plenty of people are on LinkedIn (according to the company, over 467 million members in over 200 countries and territories are on LinkedIn), but is your company re...

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Stay Relevant When the Marketplace Shifts

by Hannah Jorgensen
A marketplace can shift at any time, for almost any reason: a change in the population, the job market, the economy, or technology. Before a marketplace shift takes root and impacts your business negatively, prepare now. This is the easy answer. Howe...

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