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Posts created in January 2017

7 Tips to Improve Your Company's Video Marketing

by Nicole Nelson
If you've been following along with us, you know that we recently listed video as one of the social media trends to watch out for in 2017. We stated, "I can all but guarantee that video in 2017 will be even bigger and better than in 2016." You know w...

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The Art of the Cold Email

by Hannah Jorgensen
You've heard about cold calls and how to best tackle this daunting task. What about its relative, the cold email? Of course, you can gather a list of prospects, write an email describing how great and your products or services are, and click send. Do...

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How to Run a Successful Integrated Marketing Campaign

by Nicole Nelson
If you heard the phrase “integrated marketing campaign,” what would you think it means? Here's a quick definition for you: An integrated marketing campaign is when all marketing efforts are unified toward a specific goal, making the results easier to...

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Long-Form Content vs. Short-Form: The Great Debate

by Nicole Nelson
There’s a great debate happening in the content marketing world, and today you’ll get to see the tip of the iceberg. It’s the question everyone who ever blogs ever is wondering: How long should blog posts be? In other words, in the battle between lon...

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Marketing to Millennials: What You Need to Know

by Hannah Jorgensen
Like every group identified in society, whether based on age or geographic location, millennials have characteristics that are unique to them. Don't forget that they are not a mass of mindless followers, even though they are often portrayed as such....

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Thinking Outside Your Industry

by Hannah Jorgensen
Thinking Outside Your Industry The best things happen unexpectedly. Surely you have heard this cliche countless times. What about "thinking outside the box"? The moral of these two very different phrases, as applied to marketing, is that inspirat...

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10 Ways to Get More Eyes on Your Blog Posts

by Nicole Nelson
How many people do you think are reading your blog posts? Whatever the number is, from a handful of people to hundreds, we're betting you wouldn't mind having even more eyes on your blog posts. After all, you've taken the time to develop this great c...

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Improve Your LinkedIn Profile in 4 Easy Steps

by Nicole Nelson
In a world where we meet new people every day, LinkedIn is a perfect example of the easiest, most professional way to connect with people you have previously met or will be meeting soon. LinkedIn is a great platform for you to present your best work,...

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New Ways to Build Quality Local Links

by Nicole Nelson
For most of the businesses we work with, Local SEO is a big deal. Many of them are local establishments who rely on foot traffic to keep them going. Local SEO plays a big role in making sure these local businesses can get found and, better yet, can a...

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Creating a Desirable Offer

by Nicole Nelson
If you've been in the inbound marketing game for awhile now, you know that "the times, they are a-changin'." Offers that were once desirable are no longer. The kind of information that internet users expect to be available (and for free) is different...

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