Spring is the perfect time to tidy up your email marketing campaign. It's a new season! Now that it's May (Yippee!), there's never been a better time to begin spring cleaning your email newsletter. Surprise your readers with some refreshing changes....
Yes, we live in the age of digital marketing, but no, PR is not dead. Public relations is one of the oldest forms of marketing, but that doesn't mean it's out of date. PR has adapted for the times, and your PR strategy should change, too. Your Ultima...
Welcome back to another RedMoxy Minute! Last Friday, I published "Your Ultimate PR Cheat-Sheet for 2017." I'll be the first to admit, it's a doozy of a read. We talk about essentially everything you need to know about public relations in 2017. We eve...
Technology never slows down. Every day it feels like there is a new innovation. Each time your iPhone updates, apps have new features and design. It is difficult to image how it will evolve in the years to come, but we can be sure that it will. Still...
You've made it to another Friday! As everyone knows, Friday is a day for wrapping up loose ends, finishing the week's projects, and preparing for the week ahead on Monday. It's not a time to read lengthy blog posts filled with content you barely unde...
As any public speaker will tell you, telling a story is one of the best ways to obtain and retain your audience's attention. Learning how to tell a story with your content can be the difference between a boring, low-traffic blog and a blog that recei...
There's a new "buzz" word in the marketing community. Actually, it might not even be a buzz word yet - that's how new experiential marketing is. A couple weeks ago, maybe even a month ago now, I went to a digital marketing conference. During the conf...
Confession: I love Instagram. I say this as a 20-something female, so you're likely unsurprised by my revelation. You know what I've noticed, though, through my scrolling of the 'gram? The captions make or break the post. A great photo is made better...
When's the last time you assessed the Pinterest strategy for your company? In an age of Instagram, Snapchat and Facebook Advertising, it's easy to overlook a platform like Pinterest. We urge you not to. With a market value of an estimated $11 billion...