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Posts created in October 2017

10 Tips for Mastering Public Relations

by Chloe Harbach
Public relations is not a 2 + 2 equation. It is complex and has to be flexible. A solution that works for one event/press release/crisis may not work for the next incident you have. It has to be more adaptable. There are some general rules that you c...

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Lead Generation 101

by Chloe Harbach
How do you grow your business? How do you find people in your target market and get them to see your company? What is a tactic that is less intimidating than cold calling? Let’s talk about lead generation. Lead Generation 101 You may be wondering...

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Social Media and Lead Generation: What You Need to Know

by Chloe Harbach
When you think about social media and what it can do for your organization, you probably think a lot about marketing and branding. Social media is a great way to strengthen a brand image and grow a brand’s virtual presence, but social media can do ev...

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Video Marketing 101: What to Know to Get Started

by Chloe Harbach
Video marketing is one of the greatest things that you can add to your marketing plans if you aren’t already doing it. It takes a little work to put everything together, but it is well worth the effort. Videos are engaging and personal to a viewer. T...

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9 Tips for Talking on Camera

by Chloe Harbach
For some people, speaking in front of an audience or even in front of a couple of people can be a really scary thing. Put those people in front of a camera, and it is even worse. There is something about talking to an inanimate object that can just b...

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