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Posts created in January 2019

The Bare Necessities: SEO Musts for Industrial Manufacturers

by Nicole Nelson
Once upon a time, SEO didn't matter for industrial manufacturers. Customers knew your phone number and they knew who to talk to. New clients came through word of mouth and referrals. These days, however, SEO plays a major role in revenue for industri...

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Social Media Trends for Distributors in 2019

by Nicole Nelson
In the world of social media, things move lightning-fast. From new apps that rise in popularity, to increased functionality in well-known apps, tracking trends in social media is a little bit like tracking trends in fashion: it comes and goes from se...

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After the Launch: Industrial B2B Website Maintenance Fast Facts

by Nicole Nelson
You've done it. You launched your new website. All that hard work is over...right? Don't panic: the hard work is indeed over. But, that doesn't mean there's no work left to be done. After the website launch, we move into what's called "website mainte...

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7 Industrial Sector Website Design Trends You'll See in 2019

by Nicole Nelson
It's a new year - we aren't the first ones to tell you that, are we? With each new year, we start to notice more and more trends. Call these "business resolutions," if you will. But, instead of focusing on how to get a grasp on your finances or how t...

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2019 Digital Marketing Strategy in the Industrial Sector

by Nicole Nelson
From IIoT to blockchain, AI, and machine learning, recent years have seen an epic transformation in the industrial sector. These changes have stimulated exponential growth throughout every aspect of the supply chain, resonating from the back office t...

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Great Content Ideas for Manufacturers - And How to Keep 'Em Coming

by Nicole Nelson
Is more content writing on your to-do list for 2019? If it's not, you might want to reconsider. Content marketing is one of the easiest, most cost-effective ways to bring site visitors to your manufacturing company's website and to usher them through...

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UX & UI and Why It Matters for Manufacturing Companies

by Nicole Nelson
If you're not in the marketing industry, you probably haven't heard of UX and UI before. Usually we try to avoid marketing jargon, but, in this case, it's important for you to understand the difference. Here's the reasoning: if you're viewing this bl...

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The Right Way to Use Testimonials on Your Industrial Sector Website

by Nicole Nelson
Do testimonials matter in your industry? I believe I know the answer, even without knowing your industry. Yes, they do. That's because, no matter whether you're a B2B company or B2C, you use testimonials to convince website visitors to take that next...

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The Importance of Mobile Page Speed for Manufacturers

by Nicole Nelson
Do you know why theme parks are visited by millions of people each year? Because theme parks contain roller coasters, and roller coasters go fast. We like things that go fast, but especially when the "thing" is a web page on our mobile devices. (Bet...

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How Long Should My Blog Post Be? Long-Form Content vs. Short-Form Content

by Nicole Nelson
Back in 2017, I wrote a post about long-form convent vs. short-form content. To save you the trouble of reading it (though you're more than welcome to!), here's the summary: blog posts have value whether they're long or short, and the most important...

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