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Posts created in July 2019

Personalizing Site Content for Every Visitor

by Maddy Strange
Something I get weirdly proud about is when I've gone to a coffee shop often enough that they remember my name and coffee order. There's something about a personalized greeting and recognition that is just super pleasant. My bank account probably doe...

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Maximizing YouTube's Potential for Your B2B Company

by Maddy Strange
YouTube isn't just for funny cat videos anymore. More and more companies are utilizing YouTube's potential in their industries. Today, we're going to talk about maximizing YouTube's potential for your B2B company. Maximizing YouTube's Potential for...

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Target Audiences & When To Expand (or Narrow) Them

by Maddy Strange
When creating marketing messages, it's important to know who you're creating them for. Think about how different a baby diaper commercial is from a sports car commercial. These ads are different because these ad creators have thoughtfully targeted a...

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A Mid-Year Review: B2B Marketing Strategies in 2019

by Maddy Strange
It already the middle of 2019! The year is speeding by once again. At this point, it's helpful to review your marketing strategies' successes and learnings. In this blog post, we'll take a moment to flesh out the main strategies in 2019 B2B marketing...

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Marketing Challenges for Manufacturing Companies (and How to Overcome Them)

by Maddy Strange
Marketing for manufacturers comes with its unique challenges. Today, we'll cover the main marketing challenges for manufacturing companies (and how to overcome them). Included in this blog post will be links to some other blog posts with connected to...

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What it Takes to Succeed on LinkedIn for B2B Companies

by Maddy Strange
This quote from Jonathan Crossfield is vital to remember when marketing in B2B circles: "B2B customers are people too. On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing them with pin-striped B2B versions allocated...

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3 Advertising Mistakes to Avoid

by Maddy Strange
Advertising mistakes are everywhere. Weird photoshop fails on billboard advertisements and politically tone-deaf commercials are cringey (and costly) advertising mistakes we hear about a lot. On a smaller scale, advertising mistakes are usually less...

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Marketing Moves Every Manufacturing Company Should Make

by Maddy Strange
It's hard to generalize and advise anything that everyone in an industry should do. However, I'll take a stab at it in this post. To achieve this feat, we'll come in on a 10,000 foot view by focusing on large, big-picture concepts. Some of these conc...

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