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Posts created in October 2019

How to Assess Your Marketing Strategies

by Maddy Strange
Once you've set up your marking goals, created a plan, and executed the plan, how do you know if you've been successful? How do you know if you've wasted your time? These seven things to check on will help know how to assess your marketing strategies...

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The Importance of Buyer Personas

by Maddy Strange
Buyer personas—what are they and how can they help your B2B company? In this blog post, I'll go over the importance of buyer personas and how to use them effectively. The Importance of Buyer Personas What are buyer personas? First things first, le...

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How the Industrial Buying Cycle Ties into Marketing

by Maddy Strange
The industrial buying cycle is a unique opportunity for marketers. When marketing in the industrial sector, being aware of the buying cycle is very important. This process can be in the works for a long time so engaging the potential buyer at each st...

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What Google Doesn’t Like: SEO Mistakes to Avoid

by Maddy Strange
It's important to stay on Google's good side—search engine rankings do affect how discoverable and visible your website is to potential consumers. When it comes to Search Engine Optimization, abiding by the recommendations and policies regulated by s...

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B2B Versus B2C Marketing

by Maddy Strange
When creating marketing campaigns and using marketing strategies, the first thing to consider is who you're marketing to. Big picture this comes down to if you're marketing directly to the consumer or if you're marketing to another business. If you'r...

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