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Posts created in January 2020

New Year, New Marketing?

by Maddy Strange
Happy new year! As we step into the futuristic-sounding year of 2020, what marketing moves should we make? Do we scratch all our 2019 strategies and start afresh? Do we keep doing the same things that have worked before? New year, new marketing? New...

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Top 10 Tools for Digital Marketing

by Maddy Strange
Digital marketing is one big topic. To help facilitate all the different parts of it, there's tools available to you (and the rest of us). This blog post compiles the top 10 tools for digital marketing, some conceptual and some concrete. Read on to l...

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The Evolution of the Customer

by Maddy Strange
Generally, in marketing circles, the goal is to convert a visitor into a customer. This can be done through a multitude of ways and channels. The constant throughout all the options is the focus on the customer. This focus on the customer has been a...

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How Long Should My Marketing Video Be?

by Maddy Strange
We've discussed video marketing on YouTube recently, talking about tags and SEO practices. However, there are more options than just YouTube for marketing videos. In fact, videos (across almost all platforms) outperform text posts of the same content...

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Blog Writing: How to Break Down Technical Content

by Maddy Strange
When blogging in manufacturing and industrial circles, the content can become quite technical. However—just because someone is reading about industrial manufacturing—that doesn't mean they want to read a wordy, confusing blog post. Most people still...

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