The Dick Van Dyke show used to be one of my favorites. The old TV show setup, the '60s outfits, and the witty lines all pulled me in. In that show, Dick Van Dyke's character, Rob, was a writer on a TV show. In a lot of episodes, it would show him and...
There's a myth that swirls around the manufacturing arena. It's that marketing doesn't work with manufacturing. We, of course, don't believe this as we focus on marketing for manufacturers in many of our blog posts and services. In this blog post, I'...
In an age of digital marketing, what impact do in-person events have? If done in an intentional manner, "offline" events can greatly impact your online presence. For this article, I'll focus on offline events like trade shows, conventions, and confer...
Marketing trends help us stay up to date (and sometimes ahead of the curve) in marketing circles. Using trends for your manufacturing company's advantage steps your marketing game up to the next level. Marketing trends that specifically apply to manu...
About a month ago, we blogged about how to write engaging and informative video content. A few days later, we blogged about maximizing YouTube's potential for B2B companies. Those blogs provide a solid foundation about video writing and YouTube. Buil...
No matter what your blog is about—manufacturing, marketing, construction—a few simple tips can improve it. Bringing our focus back to the basics of writing and design helps refresh our perspectives. These 7 practical ways to improve your blog apply t...
We've covered Search Engine Optimization (SEO) on this blog before. We talk about it a lot, because it is so important your your website and company. To review, according to Moz.com, SEO "is the practice of increasing the quantity and quality of traf...
A little over a year ago, we wrote a blog post about website design strategies for manufacturers. To add to and develop this topic further, this blog post dives into the best practices for website design: a manufacturer's guide.
Best Practices for W...
RedMoxy's last blog post was a guide to creating high-quality content. Today, we'll look into some examples of high-quality content created by B2B companies. Five of the best B2B content examples are included (in no particular order). To help apply t...
What is high-quality content? High quality content is not just synonymous with long content. Posts of 1,000+ words do show your visitors that you've invested in your topic. However, it doesn't always mean that your content is the best it can be. High...