It's important to stay on Google's good side—search engine rankings do affect how discoverable and visible your website is to potential consumers. When it comes to Search Engine Optimization, abiding by the recommendations and policies regulated by s...
The industrial buying cycle is a unique opportunity for marketers. When marketing in the industrial sector, being aware of the buying cycle is very important. This process can be in the works for a long time so engaging the potential buyer at each st...
Buyer personas—what are they and how can they help your B2B company? In this blog post, I'll go over the importance of buyer personas and how to use them effectively.
The Importance of Buyer Personas
What are buyer personas?
First things first, le...
Once you've set up your marking goals, created a plan, and executed the plan, how do you know if you've been successful? How do you know if you've wasted your time? These seven things to check on will help know how to assess your marketing strategies...
In previous blog posts, we've discussed the importance of a mobile-friendly website. One important topic remains: how do you make your site mobile-friendly? This blog post covers how to make sure your website is optimized for mobile devices.
Mobile-...
Creating and posting content can really improve the search engine results of your website and company. To make a true difference, that content needs to be goal-oriented, keyword-focused, visual, mobile-friendly, quick loading, and high-quality. I'll...
A site loads and we look at the screen. In less than a second, we've decided whether or not to stay on the website. What's the deciding factor? More often than not, the deciding factor is visual impact. Design and images affect our response to the pa...
Content marketing is an incredible opportunity for building your company's network and attracting loyal customers. Manufacturing is an industry that has opportunities for amazing growth through creating high-quality content—original, readable, reliab...
In industrial circles, the product is king. This makes sense because the product is what is designed, manufactured, distributed, and bought. However, in the marketing stages of the product's lifecycle, the customer needs to be at the forefront. Somet...
Content marketing builds your credibility as a company, grows your audience, and helps your customers. This seems great, right? It is! However, for certain industries, content marketing can be difficult to begin. For manufacturers, content marketing...