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The Backbone of Your Website: How to Choose a CMS for Your Industrial Sector Website

by Nicole Nelson
A hot topic of recent years has been how important the spine, or backbone, is in one's overall health. The same is true for your website's CMS. The CMS, or content management system, is the backbone of your website in the sense that the CMS dictates...

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How Much Should I Spend On Google Ads?

by Nicole Nelson
For those manufacturing companies in highly competitive industries, PPC or pay per click ads can help "fill the gaps" of organic SEO. But, when a company decides to invest in PPC, the next question asked is inevitably "How much should I spend on Goog...

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Using LinkedIn for Thought-Leadership as an Industrial Product Distributor

by Logan Schroeder
Let’s add another term to our extensive list of B2B marketing-related vocabulary: thought leadership. Perhaps you’ve heard the term before in business circles or from someplace online and wondered whether your business may have the potential to becom...

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Optimizing Images and Site Speed Ramifications

by Nicole Nelson
We've talked about the importance of high-quality imagery a number of times. By now, you're likely aware of how great imagery and video can make or break a website design. But, have you thought about the "dark" side of website imagery? Have you consi...

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What’s Domain Authority and Why Does It Matter for My Manufacturing Company?

by Logan Schroeder
If you're working hard to improve the search engine optimization for your manufacturing company, you've likely run into the term "domain authority" before. It's not surprising, since domain authority can be directly linked to a manufacturing company'...

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7 Ways for Manufacturers to Build SEO Backlinks Through Content

by Nicole Nelson
In last week's blog post about "On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each," we briefly mentioned backlinks and their role in off-site SEO. Backlinks have a long and storied history in search engine optimization and a somewhat i...

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Content Writing: Making Emotional Connections in B2B Marketing

by Logan Schroeder
As any industrial or manufacturing organization knows, B2B marketing is crucial to success. How a business makes use of it and effectively communicates through B2B marketing channels can turn itself from good to outstanding. We’ve recapped the idea o...

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On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each

by Nicole Nelson
Is your company making SEO a priority this year? I'm guessing as much, since the importance of SEO goes up and up each year. Perhaps your B2B business is handling SEO optimization internally, but it's more likely that you're using an outside agency t...

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Social Media Platforms to Avoid for Industrial Businesses

by Logan Schroeder
In 2019, it is virtually impossible to avoid having a social media presence of some kind. Many times, the social media strategy a business decides to stick to depends on the nature of the business itself. A fast food chain is likely to opt for platfo...

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How Long Should My Blog Post Be? Long-Form Content vs. Short-Form Content

by Nicole Nelson
Back in 2017, I wrote a post about long-form convent vs. short-form content. To save you the trouble of reading it (though you're more than welcome to!), here's the summary: blog posts have value whether they're long or short, and the most important...

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