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Content Writing: Making Emotional Connections in B2B Marketing

by Logan Schroeder
As any industrial or manufacturing organization knows, B2B marketing is crucial to success. How a business makes use of it and effectively communicates through B2B marketing channels can turn itself from good to outstanding. We’ve recapped the idea o...

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On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each

by Nicole Nelson
Is your company making SEO a priority this year? I'm guessing as much, since the importance of SEO goes up and up each year. Perhaps your B2B business is handling SEO optimization internally, but it's more likely that you're using an outside agency t...

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Social Media Platforms to Avoid for Industrial Businesses

by Logan Schroeder
In 2019, it is virtually impossible to avoid having a social media presence of some kind. Many times, the social media strategy a business decides to stick to depends on the nature of the business itself. A fast food chain is likely to opt for platfo...

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How Long Should My Blog Post Be? Long-Form Content vs. Short-Form Content

by Nicole Nelson
Back in 2017, I wrote a post about long-form convent vs. short-form content. To save you the trouble of reading it (though you're more than welcome to!), here's the summary: blog posts have value whether they're long or short, and the most important...

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The Importance of Mobile Page Speed for Manufacturers

by Nicole Nelson
Do you know why theme parks are visited by millions of people each year? Because theme parks contain roller coasters, and roller coasters go fast. We like things that go fast, but especially when the "thing" is a web page on our mobile devices. (Bet...

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The Right Way to Use Testimonials on Your Industrial Sector Website

by Nicole Nelson
Do testimonials matter in your industry? I believe I know the answer, even without knowing your industry. Yes, they do. That's because, no matter whether you're a B2B company or B2C, you use testimonials to convince website visitors to take that next...

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UX & UI and Why It Matters for Manufacturing Companies

by Nicole Nelson
If you're not in the marketing industry, you probably haven't heard of UX and UI before. Usually we try to avoid marketing jargon, but, in this case, it's important for you to understand the difference. Here's the reasoning: if you're viewing this bl...

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Great Content Ideas for Manufacturers - And How to Keep 'Em Coming

by Nicole Nelson
Is more content writing on your to-do list for 2019? If it's not, you might want to reconsider. Content marketing is one of the easiest, most cost-effective ways to bring site visitors to your manufacturing company's website and to usher them through...

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2019 Digital Marketing Strategy in the Industrial Sector

by Nicole Nelson
From IIoT to blockchain, AI, and machine learning, recent years have seen an epic transformation in the industrial sector. These changes have stimulated exponential growth throughout every aspect of the supply chain, resonating from the back office t...

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7 Industrial Sector Website Design Trends You'll See in 2019

by Nicole Nelson
It's a new year - we aren't the first ones to tell you that, are we? With each new year, we start to notice more and more trends. Call these "business resolutions," if you will. But, instead of focusing on how to get a grasp on your finances or how t...

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