A hot topic of recent years has been how important the spine, or backbone, is in one's overall health. The same is true for your website's CMS. The CMS, or content management system, is the backbone of your website in the sense that the CMS dictates...
For those manufacturing companies in highly competitive industries, PPC or pay per click ads can help "fill the gaps" of organic SEO. But, when a company decides to invest in PPC, the next question asked is inevitably "How much should I spend on Goog...
Let’s add another term to our extensive list of B2B marketing-related vocabulary: thought leadership. Perhaps you’ve heard the term before in business circles or from someplace online and wondered whether your business may have the potential to becom...
We've talked about the importance of high-quality imagery a number of times. By now, you're likely aware of how great imagery and video can make or break a website design. But, have you thought about the "dark" side of website imagery? Have you consi...
If you're working hard to improve the search engine optimization for your manufacturing company, you've likely run into the term "domain authority" before. It's not surprising, since domain authority can be directly linked to a manufacturing company'...
In last week's blog post about "On-Site Vs. Off-Site SEO: Key Differences & Benefits of Each," we briefly mentioned backlinks and their role in off-site SEO. Backlinks have a long and storied history in search engine optimization and a somewhat i...
As any industrial or manufacturing organization knows, B2B marketing is crucial to success. How a business makes use of it and effectively communicates through B2B marketing channels can turn itself from good to outstanding. We’ve recapped the idea o...
Is your company making SEO a priority this year? I'm guessing as much, since the importance of SEO goes up and up each year. Perhaps your B2B business is handling SEO optimization internally, but it's more likely that you're using an outside agency t...
In 2019, it is virtually impossible to avoid having a social media presence of some kind. Many times, the social media strategy a business decides to stick to depends on the nature of the business itself. A fast food chain is likely to opt for platfo...
Back in 2017, I wrote a post about long-form convent vs. short-form content. To save you the trouble of reading it (though you're more than welcome to!), here's the summary: blog posts have value whether they're long or short, and the most important...