Happy new year! As we step into the futuristic-sounding year of 2020, what marketing moves should we make? Do we scratch all our 2019 strategies and start afresh? Do we keep doing the same things that have worked before? New year, new marketing?
New...
Social media marketing is the wave that's taken over business to consumer marketing in the last few years. For industrial companies the question is raised: where does social media land in business to business marketing? Social media marketing has a v...
Email marketing has one of the highest conversion rates and highest return on investment in the business. According to Oberlo.com, over half of the world's population is set to use email in 2022. In the same article, they state that for every $1 spen...
2019—what a year! As this year starts drawing to a close and our minds and time start to focus on goals for the upcoming year, let's take a moment to review 2019. Building marketing strategies upon information from this year will help prepare new str...
The holiday season is upon us! As we prepare to enter into the month of December, Christmas messages are all around. Well, some Christmas messages have been around since October (in the back aisles of Targets and Walmarts). For B2C marketers, the Chr...
Whether you're an industrial-sector company or a coffee shop down the street, marketing videos are amping up in popularity. To make use of this great content marketing option, posting videos on YouTube allows your company or organization to reach a l...
You've come up with a great marketing video idea. You brainstormed, written, filmed, and edited it. What's next? Before posting videos on YouTube there are steps to take so that your target audience will see it. Below, I'll go into marketing videos—h...
In our digital age, websites, social media, and online presence all are key aspects of marketing, no matter if you're a B2B company or a B2C company. It's easy to get all the different kinds of marketing confused. If you tend to conflate the terms of...
When creating marketing campaigns and using marketing strategies, the first thing to consider is who you're marketing to. Big picture this comes down to if you're marketing directly to the consumer or if you're marketing to another business. If you'r...
It's important to stay on Google's good side—search engine rankings do affect how discoverable and visible your website is to potential consumers. When it comes to Search Engine Optimization, abiding by the recommendations and policies regulated by s...