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Brainstorming 101: A Marketing Guide

by Maddy Strange
The Dick Van Dyke show used to be one of my favorites. The old TV show setup, the '60s outfits, and the witty lines all pulled me in. In that show, Dick Van Dyke's character, Rob, was a writer on a TV show. In a lot of episodes, it would show him and...

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Marketing Myth: Marketing and Manufacturing Can't Co-Exist

by Maddy Strange
There's a myth that swirls around the manufacturing arena. It's that marketing doesn't work with manufacturing. We, of course, don't believe this as we focus on marketing for manufacturers in many of our blog posts and services. In this blog post, I'...

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How to Leverage Offline Events for Your Online Presence

by Maddy Strange
In an age of digital marketing, what impact do in-person events have? If done in an intentional manner, "offline" events can greatly impact your online presence. For this article, I'll focus on offline events like trade shows, conventions, and confer...

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4 Useful Marketing Trends for Manufacturing Companies

by Maddy Strange
Marketing trends help us stay up to date (and sometimes ahead of the curve) in marketing circles. Using trends for your manufacturing company's advantage steps your marketing game up to the next level. Marketing trends that specifically apply to manu...

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Back to the Basics: 5 Simple Steps to Create Marketing Videos

by Maddy Strange
About a month ago, we blogged about how to write engaging and informative video content. A few days later, we blogged about maximizing YouTube's potential for B2B companies. Those blogs provide a solid foundation about video writing and YouTube. Buil...

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Back to the Basics: 7 Practical Ways to Improve Your Blog

by Maddy Strange
No matter what your blog is about—manufacturing, marketing, construction—a few simple tips can improve it. Bringing our focus back to the basics of writing and design helps refresh our perspectives. These 7 practical ways to improve your blog apply t...

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5 SEO Tips that You Can't Forget

by Maddy Strange
We've covered Search Engine Optimization (SEO) on this blog before. We talk about it a lot, because it is so important your your website and company. To review, according to Moz.com, SEO "is the practice of increasing the quantity and quality of traf...

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Best Practices for Website Design: A Manufacturer's Guide

by Maddy Strange
A little over a year ago, we wrote a blog post about website design strategies for manufacturers. To add to and develop this topic further, this blog post dives into the best practices for website design: a manufacturer's guide. Best Practices for W...

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Content Marketing 101: Best B2B Content Examples

by Maddy Strange
RedMoxy's last blog post was a guide to creating high-quality content. Today, we'll look into some examples of high-quality content created by B2B companies. Five of the best B2B content examples are included (in no particular order). To help apply t...

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Content Marketing 101: Creating High-Quality Content for 2019

by Maddy Strange
What is high-quality content? High quality content is not just synonymous with long content. Posts of 1,000+ words do show your visitors that you've invested in your topic. However, it doesn't always mean that your content is the best it can be. High...

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