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How Manufacturers can Use Effective Hashtags on Social Media

posted June 3rd 2019, 2:23 pm by Maddy Strange

When using social media, you don't want to spend time on posts that aren't doing anything for you or those you're trying to engage with. Hashtags are a tool on social media that can greatly help manufacturing businesses, but only if used purposefully. Hashtags help others find your content through mutual interests because using hashtags groups your posts with others under similar themes. Manufacturers specifically can use hashtags to boost social media engagement and grow their online connections through strategic use. Manufacturers can use effective hashtags on social media by using them strategically and thoughtfully to engage their audience.

How Manufacturers can Use Effective Hashtags on Social Media

Work smarter, not harder.

To use hashtags effectively, you have to use them strategically. Planning ahead and thinking hashtags through allows them to benefit your business versus being just clutter at the bottom of your posts. Typing a "#" sign followed by any word, randomly, doesn't get you and your manufacturing business very far on social media. Deciding when, where, and how to use hashtags results in more effective social media use.

One way to use hashtags focuses on your business' brand. To focus on your brand, create a brand hashtag and use it consistently. There is one caveat on a brand hashtag however. If you're a small business, an individual brand hashtag might not work so well for you. This is due to the fact that your following and reach will probably not be big enough to be well-known by your business name yet, so using a hashtag of your name isn't super helpful at this point.

General hashtag use has a place in social media use as well. This is something anyone can participate in, no matter the size of the business. The top five manufacturing hashtags for Instagram, Twitter, Facebook, and Tumblr are #manufacturing, #engineering, #design, #technology, and #machining right now. Utilizing these hashtags increases your reach on social media to those who are looking at content under those hashtags. More specific hashtags like #fabrication, #sustainability, or #welding narrows the interests of the audience you'll be attracting.

Employ hashtags during events.

Employing hashtags while at trade shows engages with others at the trade show. Following an event's hashtag and interacting with it increases your reach on social media. This is a way to directly use social media to widen your impact on a real-life audience. People who see your posts from the event's hashtag will be able to interact with you face-to-face as well.

Pay attention to what platform you're on.

Hashtag usage varies on each social platform. As found in this article, LinkedIn, Facebook and/or Instagram, and Youtube increase manufacturing companies' reach through social media. All of these platforms use hashtags, but how you use them differs. For all social media platforms, make sure your profile is set to public so that the widest audience possibly can come across your tagged post.

When posting a video on YouTube, you can add up to 15 hashtags in the description. Up to three of those pop up above the title of the video. Hashtags on YouTube, as on the other social media platforms, are clickable, which will lead others to your videos.

For Instagram, you'll want to post your image and caption like normal. Immediately after you post, add a comment to your own post with your hashtags. By adding the hashtags in a comment your viewer isn't distracted by a list of hashtags while looking at your post.

LinkedIn connects Google searches so using hashtags on LinkedIn improves the internet search results of your post. This means that your search engine results can be improved through hashtag use. You can use hashtags on LinkedIn updates and articles. According to HootSuit, use a maximum of five hashtags per LinkedIn post, as many more looks cluttered and could possibly result in LinkedIn marking your post as spam.

Similar to LinkedIn, Facebook hashtag searches aren't limited to people only in your own network. This means that your business could show up to people who haven't interacted with your page before. With Facebook, it's important to test how hashtags work for your business. Try a different number of hashtags and various location of hashtags and see what results in success.

To learn more about strategic and thoughtful social media use, contact us at RedMoxy Communications.