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Inbound Marketing for a Manufacturer - What Is It?

posted October 31st 2018, 11:30 am by Logan Schroeder

Inbound marketing can be an overwhelming idea. People could write books of information on it. Basically, the goal of inbound marketing is the retention of happy customers. Once a business has obtained a healthy client base, it makes use of inbound marketing to keep them informed and satisfied through a variety of digital methods. In this blog, we’ll touch on the many aspects to inbound marketing, which has become critical in the age we live in. Because of how quick and simple it is to find information thanks to the Internet and social media platforms, customers want something more than just a straightforward purchase. Rather, they want to find out who can be trusted, and they don’t want to spend loads of time doing research. Read on to find out what you need to know for successful inbound marketing.

Why Inbound Marketing?

So why exactly is inbound marketing so much better than traditional marketing? Traditional marketing involves a lot of cold calling and advertising. These aren’t always bad methods, but they do involve a lot of time and money because it requires you to reach out to people. That’s where inbound marketing is superior: customers are reaching out to YOU. You know you’re doing something right when your customers are willingly approaching you to meet their needs.

How is Inbound Marketing Accomplished?

development and improvement, emails, and blogging. The specific inbound marketing tactics you choose to employ rely on your type of business, but these are some ways a manufacturer might go about it.

Have a Great Website

This one is critical for a manufacturer because manufacturing businesses rely heavily on relationships. Since a great deal of business activity for manufacturers is B2B, losing a client could be devastating. Make sure your website is up to date, includes imagery, and open lines of communication. Stand apart by emphasizing the trustworthiness of your organization so that clients remember you and do business with you again in the future.

Emails 

This goes back to one of our previous posts on email marketing. Email marketing is directly related to inbound marketing because it specifically focuses on delivering content to those who have already shown interest in your organization. Sending emails is simple, inexpensive, and effective. Let your manufacturing clients know about deals during a holiday season, or do a special for the company’s anniversary by telling them they’ve been a huge part of your success. After all, you’ve also been part of theirs.

Blogging 

It’s what I’m doing right now. Blogging is an inexpensive way to let others know about your business, and it helps clients to know how yours is specialized. Blog about relevant manufacturing topics such as trends in the industry, machinery innovations, or the development of artificial intelligence. Perhaps you’re even blogging about topics that your organization doesn’t currently implement, and that’s totally okay. Posting blogs that are relevant to the clients you’re hoping to retain is still influential because you are showing your company’s knowledge. Clients are then more likely to come to you when they have manufacturing questions. Let the world know what you know.

Benefits to Inbound Marketing

We’ve already alluded to some of the more obvious benefits, but there are some other perhaps overlooked ones. For example, inbound marketing allows you to constantly improve. Through blogging, emailing, and other inbound marketing tactics, you’ll be able to gauge client interest. Capitalize on the content that is connecting you with clients and weed out what isn’t working as well. Lastly, it’s very cost effective. If you have the time and the right people in place to help implement inbound marketing, you’ll quickly see its excellent potential.

If you would like to learn more about inbound marketing and wish to speak with trusted professionals, reach out to us at RedMoxy Communications. We are happy to help you discover how to unlock the benefits to inbound marketing for your business. Click here or call (262) 303-4238.