Brand writing encompasses many aspects of your company. From marketing and sales to public relations, you are consistently communicating your brand to your target publics. In order to communicate as effectively as you can, create a brand personality...
Influencers have taken over the social realm. Whether it be on YouTube, Instagram, or even Facebook, influencers are changing the marketing game. Just as their title suggests, influencers hold a great deal of influence over their followers and social...
What is the difference between a digital PR campaign and a regular PR campaign? While the principles and goals are almost identical, the difference lies in the methods of conducting the campaign. Traditional PR campaigns focus on printed materials an...
What is the one thing that represents your entire company? This question can be answered simply with, your brand. Branding is key to having a successful business as it dictates what narrative of your company the customers see. Branding is all around...
In B2B, clarity is vital to effective marketing. How, then, can you be clear and convey technical jargon easily and effectively? This is exactly what technical writing works to accomplish. Your company needs to be able to convey your content to your...
Social media is constantly changing. From new trends to new companies, social media is a communication platform that always keeps you on your toes. One of the more recent examples of the shift in media is the introduction of Meta. Meta is a new socia...
Any content you publish can be categorized as persuasive messaging. Even when you are not selling a product, your communication has the purpose of persuading customers to do things like go to your website or donate to a cause. In order to successfull...
Everything is online. From shopping and reading to entertainment and even school, a substantial chunk of our lives is spent on the Internet. This makes your company’s website even more important. Not only does your website serve your current customer...
Not only do consumers look at the content you communicate, but they also pay attention to the way that content is presented. Marketing without design is unsuccessful in practice. Even with high-quality products and services, without any form of desig...
Writing effective press releases is key to successful communication in public relations. Press releases serve to inform the media and your target publics about events and important occurrences at your company. Writing effective press releases is key...