Once upon a time, SEO didn't matter for industrial manufacturers. Customers knew your phone number and they knew who to talk to. New clients came through word of mouth and referrals. These days, however, SEO plays a major role in revenue for industri...
In the world of social media, things move lightning-fast. From new apps that rise in popularity, to increased functionality in well-known apps, tracking trends in social media is a little bit like tracking trends in fashion: it comes and goes from se...
You've done it. You launched your new website. All that hard work is over...right? Don't panic: the hard work is indeed over. But, that doesn't mean there's no work left to be done. After the website launch, we move into what's called "website mainte...
It's a new year - we aren't the first ones to tell you that, are we? With each new year, we start to notice more and more trends. Call these "business resolutions," if you will. But, instead of focusing on how to get a grasp on your finances or how t...
From IIoT to blockchain, AI, and machine learning, recent years have seen an epic transformation in the industrial sector. These changes have stimulated exponential growth throughout every aspect of the supply chain, resonating from the back office t...
Is more content writing on your to-do list for 2019? If it's not, you might want to reconsider. Content marketing is one of the easiest, most cost-effective ways to bring site visitors to your manufacturing company's website and to usher them through...
If you're not in the marketing industry, you probably haven't heard of UX and UI before. Usually we try to avoid marketing jargon, but, in this case, it's important for you to understand the difference. Here's the reasoning: if you're viewing this bl...
Do testimonials matter in your industry? I believe I know the answer, even without knowing your industry. Yes, they do. That's because, no matter whether you're a B2B company or B2C, you use testimonials to convince website visitors to take that next...
Do you know why theme parks are visited by millions of people each year? Because theme parks contain roller coasters, and roller coasters go fast. We like things that go fast, but especially when the "thing" is a web page on our mobile devices. (Bet...
Back in 2017, I wrote a post about long-form convent vs. short-form content. To save you the trouble of reading it (though you're more than welcome to!), here's the summary: blog posts have value whether they're long or short, and the most important...