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Posts created in March 2022

Improve Your SEO Game and Boost Your Web Presence

by Nicole Tessmer
Search engine optimization (SEO) is critical to success in digital marketing. Your business needs to reach its target publics. To do so, your website, advertisements, and content have to be at the top of the search results. SEO is the best way to imp...

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Revamping Your Content to Improve Relevancy

by Nicole Tessmer
No one wants to read outdated content. We live in an age where information is at our fingertips, and everyone wants the latest news. One of the worst mistakes you can make on your website is keeping old content. When potential consumers come to your...

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Public Relations and Marketing Writing Strategies to Connect with Consumers

by Nicole Tessmer
Connecting with consumers is essential to practicing effective public relations and marketing strategies. What is the best way to accomplish this, though? Writing is one of the main ways to effectively connect with your target publics. Whether it be...

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Keeping Readers After the First Click

by Nicole Tessmer
Writing relevant content, having an updated website, and marketing strategically are all ways to promote your business effectively. However, these all depend on if the reader keeps reading after the first click to your site. How, then, do you keep yo...

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Visual Marketing: How Images Impact Consumers

by Nicole Tessmer
Marketing is a multifaceted field. Sometimes we can get too caught up with the written side of marketing and forget about the impact images have. Now, I am not saying to disregard writing in marketing, however, you should use similar tactics and thou...

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How Word Choice Can Sink or Swim Your Content

by Nicole Tessmer
The words you use influence your communication more than you may realize. Many times, poor word choice can confuse your audience and even upset them. How, then, can you make sure you choose the right words? Below are three aspects to consider when as...

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Research: The Necessary Evil for B2B

by Nicole Tessmer
Research is a word that scares many people. Overwhelming thoughts of looking through pages and pages of information and finding nothing tend to flood a person’s mind when thinking about the research process. However, research does not have to be scar...

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Best Blog Writing Tips for B2B

by Nicole Tessmer
Content plays a major role in B2B marketing. From promoting your company’s brand to providing information about your products and services, content will always be a part of your marketing strategy. Where do blog posts come into the mix? Blog posts se...

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Video Marketing: The Rising Marketing Method

by Nicole Tessmer
In the digital age, you not only need relevant content, rather, you also need to present that content in a relevant and exciting way. Videos are one of the most effective ways to effectively communicate content. Many customers may be intimidated by l...

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