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Posts created in April 2022

Writing Effective Press Releases

by Nicole Tessmer
Writing effective press releases is key to successful communication in public relations. Press releases serve to inform the media and your target publics about events and important occurrences at your company. Writing effective press releases is key...

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The Importance of Design in Marketing

by Nicole Tessmer
Not only do consumers look at the content you communicate, but they also pay attention to the way that content is presented. Marketing without design is unsuccessful in practice. Even with high-quality products and services, without any form of desig...

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Top Web Writing Strategies

by Nicole Tessmer
Everything is online. From shopping and reading to entertainment and even school, a substantial chunk of our lives is spent on the Internet. This makes your company’s website even more important. Not only does your website serve your current customer...

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How to Write Persuasive Content

by Nicole Tessmer
Any content you publish can be categorized as persuasive messaging. Even when you are not selling a product, your communication has the purpose of persuading customers to do things like go to your website or donate to a cause. In order to successfull...

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Marketing with Meta

by Nicole Tessmer
Social media is constantly changing. From new trends to new companies, social media is a communication platform that always keeps you on your toes. One of the more recent examples of the shift in media is the introduction of Meta. Meta is a new socia...

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The Role of Technical Writing in B2B

by Nicole Tessmer
In B2B, clarity is vital to effective marketing. How, then, can you be clear and convey technical jargon easily and effectively? This is exactly what technical writing works to accomplish. Your company needs to be able to convey your content to your...

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Brand Development: Tips to Grow Your Brand Awareness

by Nicole Tessmer
What is the one thing that represents your entire company? This question can be answered simply with, your brand. Branding is key to having a successful business as it dictates what narrative of your company the customers see. Branding is all around...

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