Redesigning your company's website is a big decision, isn't it? It's not like you just decide one day to overhaul the site - it's a process that is considered from multiple angles, budgeted for, worked into quarterly planning schedules...and so on. U...
You'll never write website content the same way again.
How to Write Persuasive Web Content
Use strong marketing words
The tiniest shift in wording can make all the difference in marketing. We have found that if we change the wording of our websi...
There are lots of variables that play into a poor bounce rate, so sometimes it can be challenging to figure out why site visitors aren't staying on your site. For example, you may have written a really informative, stellar blog post that people are j...
It has been said before, but we think it is an important concept to understand so we are going to say it again “marketing is communication.” The very foundation of marketing is communication. You cannot be an effective marketer if you are not an effe...