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Posts created in May 2022

Digital PR Campaign Best Practices

by Nicole Tessmer
What is the difference between a digital PR campaign and a regular PR campaign? While the principles and goals are almost identical, the difference lies in the methods of conducting the campaign. Traditional PR campaigns focus on printed materials an...

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The Role of Storytelling in Marketing

by Nicole Tessmer
Every marketer needs to know how to tell a story. Why? Because, creating narratives is one of the most effective way to communicate. From the media we consume to our conversations with friends and family, listening to and telling stories is the found...

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Social Media Marketing: The Impact of Influencers

by Nicole Tessmer
Influencers have taken over the social realm. Whether it be on YouTube, Instagram, or even Facebook, influencers are changing the marketing game. Just as their title suggests, influencers hold a great deal of influence over their followers and social...

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Brand Writing: Creating and Executing Your Brand Personality

by Nicole Tessmer
Brand writing encompasses many aspects of your company. From marketing and sales to public relations, you are consistently communicating your brand to your target publics. In order to communicate as effectively as you can, create a brand personality...

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Social Media Design Tips and Tricks

by Nicole Tessmer
Social media has taken over the realm of digital marketing. With this influx of marketing on platforms such as Facebook, Instagram, and Tiktok, the importance of design has skyrocketed. In order to draw your audience in, you need to implement design...

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How To Obtain Media Coverage

by Nicole Tessmer
One of the main goals of public relations is to obtain media coverage. In order to promote your company and its accomplishments and events effectively, you need the media’s assistance. How, then, can you make sure your business or event is covered? K...

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Content Analysis: How to Determine if You Have Effective Content

by Nicole Tessmer
Having quality content is key to marketing. Without it, your customers will struggle to understand your company and its services. In order to make sure your content is current and effective, you need to evaluate it. What, then, is the best way to acc...

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Creating Personas: How to Avoid Stereotypes and Target Your Public

by Nicole Tessmer
Personas are key tools in marketing to your target publics. By making a persona, you ultimately create a person whom you envision represents your target public accurately. This way, you can attribute more characteristics to your audience and understa...

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Top PR Strategies for Social Media

by Nicole Tessmer
Public relations and social media go hand in hand. With the influx of social media usage, there is no better way to connect with your external publics. How, then, can you effectively implement public relations strategies in social media? Here are fou...

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