Something I get weirdly proud about is when I've gone to a coffee shop often enough that they remember my name and coffee order. There's something about a personalized greeting and recognition that is just super pleasant. My bank account probably doe...
YouTube isn't just for funny cat videos anymore. More and more companies are utilizing YouTube's potential in their industries. Today, we're going to talk about maximizing YouTube's potential for your B2B company.
Maximizing YouTube's Potential for...
When creating marketing messages, it's important to know who you're creating them for. Think about how different a baby diaper commercial is from a sports car commercial. These ads are different because these ad creators have thoughtfully targeted a...
It is already the middle of 2019! The year is speeding by once again. At this point, it's helpful to review your marketing strategies' successes and learnings. In this blog post, we'll take a moment to flesh out the main strategies in 2019 B2B market...
Marketing for manufacturers comes with its unique challenges. Today, we'll cover the main marketing challenges for manufacturing companies (and how to overcome them). Included in this blog post will be links to some other blog posts with connected to...
This quote from Jonathan Crossfield is vital to remember when marketing in B2B circles:
"B2B customers are people too. On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing them with pin-striped B2B versions allocated...
Advertising mistakes are everywhere. Weird photoshop fails on billboard advertisements and politically tone-deaf commercials are cringey (and costly) advertising mistakes we hear about a lot. On a smaller scale, advertising mistakes are usually less...
It's hard to generalize and advise anything that everyone in an industry should do. However, I'll take a stab at it in this post. To achieve this feat, we'll come in on a 10,000 foot view by focusing on large, big-picture concepts. Some of these conc...
What is high-quality content? High quality content is not just synonymous with long content. Posts of 1,000+ words do show your visitors that you've invested in your topic. However, it doesn't always mean that your content is the best it can be. High...
RedMoxy's last blog post was a guide to creating high-quality content. Today, we'll look into some examples of high-quality content created by B2B companies. Five of the best B2B content examples are included (in no particular order). To help apply t...