We’ve all been there—well, all of us who do the blogging for the company’s page and are expected to have a bright and shiny new article ready in time for posting. Sometimes you just can’t figure out what to write about. “What is there to write about?...
We know that you know that blogging is important. You, of course, know all the benefits it has for your overall marketing strategy, your SEO, the additional clicks on your website. You’ve seen the positive impact blogging has had for competitors in y...
Even when you know the importance of blogging and are sincerely committed to making your company’s corporate blog successful, it can be difficult to find…inspiration. Are you hitting the right tone? Does your content appeal to your audience? Luckily,...
It’s perfectly normal to question whether or not your blogging is effective. It’s probably a good idea to keep checking in with yourself every once in a while: Am I blogging in the most effective way for my company? If you’re asking yourself that que...
There’s blogging, and then there’s blogging. Blogging is only growing in popularity (23% of marketers invested in blogging and social media channels this year, up 9% year-over-year), which means that the competition is only growing more fierce…which...
Big business in corporate America has its own playbook when it comes to marketing techniques and procedures. But small businesses in small towns often have to try new things and get local to see an effective marketing strategy pay off.
We run a ma...
I come to this problem more times than I'd like to admit. I spend plenty of time drafting the blog, and then by the time I'm finished, I'm ready to post, not to fret about the right imagery. Is that the write way to approach imagery? No. But, there i...
Even if you've been blogging for a long time, you can fall victim to blogging mistakes, mistakes which, if you keep making, can cause your corporate blogging to fail completely. Here, you'll learn the top reasons why corporate blogs generally fail, a...
Humans are visual creatures. If you haven't heard that before...well, we just don't believe you. What's the first thing you look at when you click to a new webpage? An image. What happens when you click to a new webpage and there's big blocks of text...
To kick things off today, we have a couple quick questions for you. First, do you use and understand LinkedIn? What do you usually use LinkedIn for? Do you like how your company is represented on LinkedIn?
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