Building reporter relationships is one of the most important parts to public relations. Making connections with those to whom you are pitching is integral for your pitching success. Which is all well and good to say, but an different thing entirely t...
Another day, another giant social media update. If you've been on Instagram in the last day or so, you've undoubtedly noticed the new circles at the top of your screen. Those are the new Instagram stories.
And, no, it's not just you: Instagram Stori...
To kick things off today, we have a couple quick questions for you. First, do you use and understand LinkedIn? What do you usually use LinkedIn for? Do you like how your company is represented on LinkedIn? Would you like to learn how to improve your...
We’ve all been there—well, all of us who do the blogging for the company’s page and are expected to have a bright and shiny new article ready in time for posting. Sometimes you just can’t figure out what to write about. Learning how to combat writer'...
On Facebook, imagery is everything. For most daily use of Facebook, you’ll be focusing on photos in three areas: the profile picture, the cover photo and albums. You’re probably already putting up pictures on Facebook, but we’re guessing that there’s...
As we all know, burnout is not a joke - even when you work in a fun, creative environment like a marketing agency or department. When you find yourself dreading even the simplest marketing tasks, when you're reflexively checking your email every day...
It’s perfectly normal to question whether or not your blogging is working. After all, who wants to put in all the work of blogging without any of the reward? Not me, and not you either, I'm betting. That's why it's always good to check in, looking fo...
It's Friday, and we're having some good old fashioned fun with a Story Hour. Today's story is a familiar one, but with a twist. Without further ado, we now present to you...Alexandra and the Terrible, Horrible, No Good, Very Bad SEO.
Story Hour: Ale...
You know, I think blogging about blogging is one of my favorite things to do. Time after time, I keep coming back to the subject. They say to write about what you know, and I'm certainly a proponent for that argument. So, here's yet another blog pos...
Today, we're taking a walk to the other side - the dark side. We're talking about the downside of social. We're talking about 5 pitfalls of running your own social media accounts. Of course, there's more than just 5. Here's the short list I've compil...