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Posts created in March 2020

Effective Emails: Best Practices for B2B Newsletters

by Maddy Strange
Even in the age of many digital marketing options, over 87% of B2B marketers use email regularly. This is both a blessing and a curse. It's a blessing because it shows that email newsletters and marketing are still effective and useful. On the other...

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How Important is PPC for Your B2B Company?

by Maddy Strange
It's been a little while since we wrote about pay-per-click (PPC) advertising. It's about time we bring it back to the basics and dive into PPC advertising strategies for B2B companies. To decide whether or not to invest in PPC ads, first we have to...

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The Case for Creativity in Marketing for Manufacturers

by Maddy Strange
You see a fun advertisement while watching the Super Bowl. It's fresh, it's compelling, and it's funny. You share it on Facebook, maybe show your friends at work while getting coffee, and possibly even look into buying the product next time you're at...

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5 (More) Advertising Mistakes to Avoid

by Maddy Strange
It's easy to get into a routine while running ad campaigns. There are some common mistakes that can happen with we advertisers get too comfortable with our routines. Last July, we published a blog post about "3 Advertising Mistakes to Avoid." Today,...

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