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Mastering Tone of Voice in Social Media

posted December 17th 2014, 2:00 pm by RaeAnne Berndt

[caption id="attachment_1955" align="alignright" width="300"]Mastering Tone of Voice in Social Media Photo Credit: Andy Morffew via Compfight cc[/caption]

As the inspirational Maya Angelou said, “I’ve learned that people will forget what you say, people will forget what you do, but people will never forget how you made them feel.”

Why does tone of voice matter in social media? It is your starting point for customers, especially in today’s world where everyone who is anyone is on social media. Yes, everyone uses if differently, whether connecting with friends and family or utilizing it as a news source. Read on, and you'll learn the steps required for mastering tone of voice in social media. Your business has the opportunity to grab the attention of your readers by using the correct tone of voice for your brand.

Mastering Tone of Voice in Social Media

Finding your social media tone of voice is not an easy task. It is not something that can be tracked, but it can certainly be changed. To create the strongest tone of voice for your brand you have to really understand your story. Where did you come from? Where do you want to go? And how do you plan to get there?

Once you really understand your story, you can create your brand character. Whether you name your character in your brand’s story or just keep them in mind as you write, that character will help build a strong foundation.

We have found three important aspects to remember when you are trying to establish the tone of voice for your company in social media: culture, community and conversation.

-        Culture is who you are as a business; it’s what you stand for and how you set yourself apart from the other companies in your field.

-        Community is how you relate to your audience.

-        Communication is the opportunity to start a true conversation with your audience.

One of the greatest perks of social media is that it allows your audience to interact with your brand. Just like the game telephone, sometimes your message is heard exactly the way you intend it to be heard. Other times, it gets muffled. Your goal is to say exactly what you mean while keeping your business’s tone of voice in mind.

So, what does your social media tone of voice say about your brand? Does it show your audience how important they are to you? Are you helpful, informative, inspirational or playful? Are you consistent with your brands values?

As you plan for your company's 2015 social media, remember to think about tone of voice. Consider the social media predictions for 2015 and prepare for a year of social media success!