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Spring Cleaning Your Company's Digital Presence

posted April 10th 2019, 5:20 pm by Nicole Nelson

As I sit and type this blog on April 10th, it's snowing outside. And not just a light dusting, either - I'm talking ground-covering, stick-to-your-car-widows type of snow. All this to say, it feels a bit strange to write a post about spring cleaning when the weather is anything but spring-like. But, we press on. After all, the spring cleaning I'm talking about has nothing to do with cleaning out your flower beds or polishing the windows. Instead, today we're talking about spring cleaning your company's digital presence.

"Digital presence" refers to everything that pertains to your company on the internet. A company's digital presence includes items like social media platforms, name, address and phone number directories, the website itself, digital ads and listings within SERP. As a company expands its digital presence over time, it's a good idea to check in and make sure that the digital presence that is being conveyed is compatible with the company's overarching goals.

Spring Cleaning Your Company's Digital Presence

Website

Let's start with the big one - the website. The website is the cornerstone of a company's digital presence. The website sets the tone for your company's digital presence through the design, the content and the functionality of the site. Think of the website as the "hub." All the other pieces that make up "digital presence" are the spokes. If the hub is strong and sturdy, the wheel is much more likely to be strong and sturdy, too.

Assess your website. Is the content updated and accurate? How recent is the imagery? Do the addresses or phone numbers on the site need to be updated? Quickly check through these items to make sure a user's experience on your company's website is informative and enjoyable.

Social Media

When you spring clean your company's social media, don't stop at Facebook and Twitter - consider platforms like YouTube, LinkedIn, Pinterest, Instagram and Tumblr. Even if you don't think your company has an account, double check just to make sure. If there is a rogue account out there, claim it right away. It's better to be in control of the conversation about your company than to let others talk about you behind your back.

Spring clean your social media by verifying that all posts and graphics are in line with company culture and ideology.

NAP

NAP refers to name, address and phone listings in directories across the web. Check that all are accurate. Moz offers a free tool to help you get started. Click here to see how many listings match up.

SEO and SERP Results

To check up on your SEO and SERP results, Google your company within Incognito search or from a browser that you don't usually use. Do the pages that pop up contain accurate information? If you notice any title tags or meta descriptions that have punctuation errors, misspelled words or outdated information, take the time to fix it.

The good news is that all this information is pulled from your company's website. So, if you've already poked around to make sure everything is looks as it should, your SEO and SERP results should be in line, too.

Digital Ads

Does your company have any long-running PPC ads? Check in on them. It might be time to update the content, the links or the landing pages for these ads. Do you have any remarketing ads out there? Check in to make sure they're sending clicks to the right place. Are you running any digital ads as a long-term sponsorship? Give them a quick visit to make sure the imagery is fresh and high-quality, that the messaging is on-brand and that the click-throughs are going where they need to be.

Spring cleaning your company's digital presence doesn't have to take a lot of time. In just a couple of hours, you can check through nearly every instance of your company on the internet. And, if you take the time to do this once or twice a year, you'll get faster and faster as it and ensure that your company's brand is always strong and unified. Sounds like a win-win to me.

Want a deeper dive? Don't hesitate to reach out with questions. Get in touch with us here.