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Tips for Effective Email Newsletters

posted October 14th 2015, 8:00 pm by Sarah Joers

There are a plethora of forums that businesses utilize to reach out to customers. Social is a main one that comes to mind. However, there are some of these forums  Tips for Effective Email Newsletters that tend to be overlooked. Creating an email newsletter has a multitude of benefits for your business. Most people actually tend to receive more newsletter emails, and business promotional emails than personal emails every single year. To ensure that your newsletter stands out from the crowd, and is actually read, rather than clicked through or sent to spam, there are a few key things that you can do to spice up your company newsletter and please your subscribers. We've created the best Tips for  Effective Email Newsletters. Check it out!

 Tips for Effective Email Newsletters

1. Consider your Audience

"Youv'e got mail!"

Let's turn this phrase into "You've got an incredible opportunity!"  In order to make your email newsletter stand out from the hundreds of other messages flooding daily inboxes, it is crucial to consider your audience and what makes your newsletter relevant to them. Sure you want to share some of the awesome things happening at the present moment within your company, but be sure to establish the connection with the reader, and make it purposeful to them.

2. Be Brief   Tips for Effective Email Newsletters

Try to formulate what your main message will be. Rather than using an indirect approach, get right to the point. The moment that users have to scroll down to read more of your message or put excessive amounts of effort into interpreting your message, the sooner they will move on to other messages in their inbox.

3.  Use Images Sparingly

Often times, images sent within newsletters will show up as being initially blocked. Readers must then adjust their preference settings to allow such images to be seen. Be cognizant of  the fact that readers will not always necessarily take the time to do so. Use images sparingly, and create a vibrant newsletter that is prepped and ready to go from  the moment you hit send, to the second they open your message.

4. Make Connections

Your newsletter is a miraculous marketing tool. Use every opportunity to gain support and rally followers on your social networks. Be sure to insert links to your site accounts to make them visible to readers. Insert a call to action to entice readers to be proactive and learn more about you and your company.

5.  Subject Lines

The titles that you decide to insert as your email subject lines can be the deciding factor to whether or not recipients will even open and view your work. Be fun, be creative, be engaging. Try new techniques. Will you pose a question, offer a discount, or make a bold statement? There a variety of options to try. Play around and see what works best for your target audience.