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Trends & Marketing: How to Pick and Choose the Best Trends for Your B2B Company

posted June 10th 2019, 3:55 pm by Maddy Strange

There are many trends floating around in the sea of marketing strategies. How to pick and choose which trends apply to your B2B company and which ones to capitalize on can be a tricky thing to figure out. Read on and we’ll investigate how to pick and choose the best trends for your B2B company together. Keep this blog post in your back pocket for a reference material for brainstorming and decision making. Don't hesitate to contact us at RedMoxy for personalized and practical insight into your B2B company's marketing strategy.

How to Pick and Choose the Best Trends for Your B2B Company

First, strategize.

Planning ahead and researching is key when dealing with trends. You can’t use trends for your company’s good unless you’re aware of them. So the first step in choosing the best trends for your B2B company is to research trends in your industry. Google searches and talking to other companies in your niche will be your best friends at this stage. Many blogs have information about current and specific marketing trends. For example, this blog post talks about trends in industrial sector website design. Make yourself aware of what's going on now in your industry, what has happened in the last year, and what people think will happen in the next year.

Second, research your company.

In choosing which trends are best for your company, it is key to be familiar with trends. It is equally important to be familiar with your company. Start understanding what trends apply to your B2B company by utilizing your analytics and personal findings. Pay attention to what marketing techniques benefitted your company in the past and what tools are working currently. Take note of what trends you see in your own company.

Going back to the purpose behind your company will help in this stage. In choosing which trends apply to your B2B company, you'll need to have all the key information about your B2B company refreshed in your mind. Remembering the purpose of your company will help in sifting through trends. Finding the purpose of your company focuses what your company wants to emphasize in marketing. This helps in choosing the best trends for your company as it focuses the trends that will apply and benefit your company's purpose.

Finally, pay attention to the intersection of your company and the trends.

To pick and choose the best trends for your B2B company, the next step is to compare your company’s data to trends in the industry. Notice where there is connection or overlap—that’s where you’ll want to build from when implementing trends. Some trends aren’t going to apply to what your company focuses on (as found through your research into your company). Specific marketing trends of 2019—for example, emphasis on brand storytelling or hyper-personalized marketing—will work for certain B2B companies but not be as helpful to others. Using the information you know about your own B2B company's purpose, filter through the trends you've found.

Thinking creatively in this step is helpful. Don't dismiss trends without any thought—remember to keep an open mind when brainstorming. Focus on the trends that intersect with your company's data but consider current trends as they can invigorate your company. What trends are best for your company differs from company to company, so there's no perfect list of what trends are best for every company. However, after your previous research into the intersection between trends and your own company, you're now equipped to choose which trends are best for your B2B company.

Feel free to talk to us at RedMoxy for personalized and specific B2B marketing strategies.