ChromaCode is redefining molecular testing through data science, putting them right at the intersection of bioscience and software engineering. Driven by a need to stand out in an industry full of run-of-the-mill websites and traditionally-branded collateral, ChromaCode reached out to RedMoxy for branding, website design & development and collateral design.
Brand development is nothing new for RedMoxy – we’ve built our reputation on building strong, attention-getting brands across a variety of industries. With ChromaCode, though, we aspired for new levels of creativity. The result? A set of a collateral that kept everyone at the largest industry trade show of the year talking – and ChromaCode’s booth drew in interested eyes long after other booths were abandoned.
When it came to the website, RedMoxy knew that “cutting-edge” had to be the driver of the project. After developing the brand guide and collateral, we knew the look & feel that ChromaCode desired. When it came time to reveal the design we had in mind, it was accepted with glowing praise.
ChromaCode’s new site features industry-redefining scrolling, mobile-first navigation and plenty of large, vibrant imagery to match the vivid colors of the ChromaCode logo. Each scroll of the mouse acts like a slide in a presentation, focusing the user’s attention on each important item one at a time.
Implementing web pages sans scroll bar provides for new opportunities when it comes to the Technology and Products pages, and, with the help of supplemental custom graphics, dense content is disseminated into digestible chunks. As ChromaCode’s product line expands, the site will grow and adapt right along with it.
RedMoxy is thrilled to partner with ChromaCode as the company pushes boundaries in the bioscience industry. ChromaCode knows that RedMoxy is equipped to handle – and excited about – new ideas and challenges in digital and traditional marketing. From refreshing stale brand identities to expanding the edge of modern web design, RedMoxy is the marketing agency that brands trust with their projects from start to finish.